Retail Adult Incontinence in the Czech Republic

PRE-COVID-19 PERFORMANCE

Population ageing underpins continued expansion of retail adult incontinence in 2019

With older people more likely to suffer from incontinence problems, population ageing in the Czech Republic continued to underpin robust growth in retail adult incontinence volume and current value sales in 2019. The development of the category was also bolstered by improvements in the distribution of light and moderate/heavy adult incontinence products via modern grocery retailers and drugstores/parapharmacies.

Light adult incontinence remains the most dynamic category in 2019

Continuing the trend observed throughout the review period, light adult incontinence posted stronger volume and current value growth rates than moderate/heavy adult incontinence in 2019. The faster development of the light category was partly explained by the fact that sales were emerging from a lower base.

Essity maintains strong lead in 2019 as more players launch added-value products

Multinationals continued to dominate retail adult incontinence in 2019. Essity remained the clear leader thanks to wide distribution coverage, strong promotional support for its Tena brand and a well-developed portfolio that includes men’s and women’s products.

2020 AND BEYOND

COVID-19 impact

Retail adult incontinence value sales at constant 2019 prices are now expected to grow by 4% in 2020 in light of the impact of COVID-19. This is unchanged on the 2019 constant value growth rate of 4% projected in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

Both light and moderate/heavy adult incontinence are expected to experience a slight increase in demand as a result of the COVID-19 pandemic in 2020, mainly due to stockpiling by vulnerable population groups. The light category looks set to remain the more dynamic of the two in volume and current value growth terms, partly because sales are emerging from a lower base.

Recovery and opportunities

The outlook for retail adult incontinence over the forecast period as a whole is favourable, with healthy growth in total volume and current value sales projected. Population ageing will continue to underpin the expansion of the category, as older people are more likely to experience incontinence problems.

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