Executive Summary

Mar 2019
PROSPECTS
Retail adult incontinence continues to see dynamic growth

Retail adult incontinence continued to see dynamic growth in both volume and current value terms in 2018, driven mainly by the ageing of the population, and thus the growing consumer base. In addition, the category benefited from rising consumer awareness and increasing availability, as the offer of both light and moderate adult incontinence products increased gradually on the retail shelves of hypermarkets and drugstores/ parapharmacies at the end of the review period.

Stronger dynamism for light adult incontinence

Both light and moderate/heavy adult incontinence registered dynamic growth in 2018; albeit the former performed slightly better, and this is predicted to continue over the forecast period. The ageing population, the increasingly active lifestyles of older people and the persisting unwillingness of some consumers to visit a doctor about incontinence problems are and will remain key drivers of sales in light adult incontinence in 2018 and towards 2023.

Pads and pants are the most common formats

Amongst the most common product formats within adult incontinence in the Czech Republic are pads for light incontinence and pads or pants for medium/heavy incontinence. In general, a wider range of formats is offered within medium/heavy incontinence, in which besides pads and pants, pants/pad system products (i.

COMPETITIVE LANDSCAPE
Strong multinationals dominate, led by Essity Czech Republic

Retail adult incontinence is controlled by several strong multinationals, which benefited from their well-established brands, strong distribution coverage and promotional support at the end of the review period. The category was led by Essity Czech Republic in 2018, which held the leading value share with its well-known brand Tena.

Innovations by producers

With the growing potential of the category, producers focused on improving their existing products (better absorbency, more comfortable surfaces and materials, thinner products, etc.) as well as becoming more active in terms of broadening their product portfolios to meet the demands of all consumers over the review period.

Private label remains marginal, but has potential for future growth

Private label sales were marginal within retail adult incontinence in 2018, as the product offer and penetration of these products within leading chained retailers remained relatively weak (mainly the pads format) at the end of the review period. In addition, Czech consumers are still accustomed to buying incontinence products in chemists/pharmacies.

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Retail Adult Incontinence in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Retail adult incontinence continues to see dynamic growth
Stronger dynamism for light adult incontinence
Pads and pants are the most common formats

COMPETITIVE LANDSCAPE

Strong multinationals dominate, led by Essity Czech Republic
Innovations by producers
Private label remains marginal, but has potential for future growth

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018
Various factors promote growth in tissue and hygiene
Retail tissue and hygiene is competitive, with the strong position of private label
Hypermarkets and health and beauty specialist retailers lead distribution
Good prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources