Retail adult incontinence will register a fall in volume sales over the forecast period. Though there is an increasing consumer base, as the population is ageing, the high retail price of retail adult incontinence products will continue to dampen value growth.
The social stigma associated with the use of adult incontinence products is still significant and will continue to limit the growth potential of the product area. In addition, there is low awareness and limited availability.
As said above, incontinence remains a taboo subject and embarrassment surrounding its discussion lingers. As a result, manufacturers have been seeking to address this through packaging developments.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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