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Learn moreJun 2020
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Current value growth continued in retail adult incontinence in 2019, albeit at a slower rate than that of the previous year. As the number of over-65-years-olds in North Macedonia increases, so does the demand for products within retail adult incontinence.
Maksi LS Dooel maintained its lead in 2019, followed closely by Mega Disposables SA, and between them the two companies dominated retail adult incontinence in North Macedonia with their respective brands, Makpel and Mega. Maksi assumed the leading position in 2017, dethroning Mega Disposables after years at the top.
Distribution of retail adult incontinence products remains limited to only a handful of channels. The leading channel in 2019 was health and beauty specialist retailers, with half of the overall retail value share, closely followed by supermarkets with hypermarkets was a long way behind.
Sales of retail adult incontinence are now expected to see only marginal growth in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This represents no change from the forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Moderate/heavy adult incontinence will be the fastest-growing product area in retail adult incontinence in 2020, with Macedonian consumers continuing to purchase items they believe to offer the most reliable support. Light adult incontinence will also some benefit from COVID-19’s impact, though consumers living with light incontinence often opt for pantyliners over retail adult incontinence products.
Over the forecast period, the number of Macedonians aged 65-years-old is set to continue increasing, fuelling further growth in retail adult incontinence. The social stigma associated with the use of adult incontinence products will remain, but it will decline as new generations of elderly consumers are becoming more open-minded and less embarrassed about incontinence issues.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.