Executive Summary

Mar 2019
PROSPECTS
Strong growth expected over forecast period

The fact that France’s population is ageing, with the number of people over the age of 65 rising, is helping to fuel demand for retail adult incontinence products. Sales are also being boosted by an expanding consumer base due to the attraction of new customers, including younger people such as women affected by incontinence due to giving birth or heavy exercise.

Launch of new products tailored towards specific needs

A wide range of products, from large towels to lingerie type pants, is available within all retail channels. In addition, companies are focusing on new product developments to suit busy modern lifestyles and different needs and preferences.

Internet retailing playing key role in driving sales

Many consumers in France remain embarrassed about suffering from incontinence, especially younger women. As a result, internet retailing is growing in popularity as a distribution channel in this area as it offers anonymity for consumers, as well as convenience, thus being set to benefit from consumers’ busy lifestyles.

COMPETITIVE LANDSCAPE
Essity invests in innovation to maintain leading position

Essity, which offers the popular Tena brand, is developing thinner and more discreet products adapted to the needs and preferences of different types of consumers. Tena focuses on offering increased personalisation and ergonomic design within different areas.

Newcomers and private label ranges challenging leaders

Private label players are benefiting from growing demand as they are well positioned and offer an increasing range of products and competitive prices. Challengers Procter & Gamble, with Always Discreet, and Kimberly-Clark, with Depend, continue to gain visibility among mass retailers and are thus attracting more consumers.

Paul Hartmann consolidates image as specialised pharmacy channel brand

Paul Hartmann recently launched its men’s range and is now trying to consolidate its partnership with the pharmacy channel. The company is organising an every day delivery service to help pharmacies manage stock control and focus on more personal customer service.

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Retail Adult Incontinence in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in France?
  • What are the major brands in France?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in France - Category analysis

HEADLINES

PROSPECTS

Strong growth expected over forecast period
Launch of new products tailored towards specific needs
Internet retailing playing key role in driving sales

COMPETITIVE LANDSCAPE

Essity invests in innovation to maintain leading position
Newcomers and private label ranges challenging leaders
Paul Hartmann consolidates image as specialised pharmacy channel brand

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France
Producers responding to consumer doubts over product safety
Essity consolidates leading position
Rapid rise in internet retailing sales continues
Slow value growth projected for coming years

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources