Several factors are playing favourably for the future of the retail adult incontinence. The ageing population organically increases the potential number of customers, reducing the stigma around the products and increasing awareness, and finally, product developments to make them more comfortable and a part of daily life helps to increase sales.
Price increases caused by inflationary pressures have benefited value growth in retail adult incontinence products. As these goods are a recurring purchase necessary to the user, consumers cannot switch out of the category and cross-category competition is also low – apart from dual-use products and sanitary protection, which are only suitable for light incontinence in women.
The focus on “green” and clean products, with natural materials/ingredients and a sustainability focus, is growing overall and this is also starting to influence trends in adult incontinence products. Even though this is currently a niche area, it is expected to develop further over the forecast period and will also drive more premiumisation in the category, enhancing its attractivity through higher margins.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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