Retail adult incontinence is set to continue to post healthy retail volume and value (constant 2022 prices) growth over the forecast period, supported by the growing seniors population, but also wider awareness of the issue of incontinence among younger consumers. A wider consumer base is also segmented increasingly by products specifically designed to cater to women or men.
Free samples, social media marketing and purchasing via e-commerce, which allows adult incontinence products to be delivered discreetly delivered to the purchaser’s door, are expected to grow in popularity over the forecast period. For example, free samples of Tena products can be ordered via the brand’s website.
Skin-friendly products tend to be greatly favoured by local consumers, especially in nappies/diapers/pants and sanitary protection, as many Finns tend to have sensitive skin. The focus on sensitive skin is expected to increasingly penetrate retail adult incontinence as the consumer base broadens.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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