The competitive landscape within light adult incontinence is intensifying. Tena from global player Essity, and Plenitud, a brand from Kimberly-Clark, are the top-of-mind among many consumers in Brazil.
Worldwide, adult incontinence is a health condition more commonly associated with female consumers aged over 50 years and specific incontinence products aim to bring greater comfort and improve quality of life. In Brazil, there is a wide variety of incontinence products in different formats specially targeting women, but the range is more limited for male consumers.
Retail adult incontinence is predicted to record further dynamic growth rates over the forecast period, as the Brazilian population continues to age.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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