Executive Summary

Mar 2019
PROSPECTS
Demographic changes support modest growth

The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in rapid growth of the senior population.

Numerous obstacles to development of retail adult incontinence

The main reasons for the low per capita use of retail adult incontinence in Georgia are high product prices, social stigma and consumer ignorance. Value sales of retail adult incontinence remain limited due to narrow product ranges and low availability and awareness.

Health and beauty specialist retailers to remain the key distribution channel

Health and beauty specialist retailers, mainly pharmacies, are expected to continue to lead distribution of retail adult incontinence products. Offerings in this area are regarded as specific products which help address special medical needs.

COMPETITIVE LANDSCAPE
Essity leads

Essity (formerly SCA Group) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. The company benefits from a strong brand portfolio, as well as a leading position in the growing global retail adult incontinence category and remains the leading player within retail adult incontinence in Georgia.

TZMO becomes strong competitor

Torunskie Zaklady Materialow Opatrunkowych (TZMO) ranked second in retail adult incontinence in 2018. The company is engaged in various fields, with its core activities including production of sanitary protection, nappies/diapers/pants, cotton wool/buds/pads, baby wipes, tissues and retail adult incontinence.

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Retail Adult Incontinence in Georgia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Georgia?
  • What are the major brands in Georgia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Georgia - Category analysis

HEADLINES

PROSPECTS

Demographic changes support modest growth
Numerous obstacles to development of retail adult incontinence
Health and beauty specialist retailers to remain the key distribution channel

COMPETITIVE LANDSCAPE

Essity leads
TZMO becomes strong competitor

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

A number of factors contribute to tissue and hygiene growth
Currency devaluation aftermath
The Procter & Gamble Co leads tissue and hygiene
Traditional grocery retailers slowly giving way to modern grocery retailers
Positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources