The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in rapid growth of the senior population.
The main reasons for the low per capita use of retail adult incontinence in Georgia are high product prices, social stigma and consumer ignorance. Value sales of retail adult incontinence remain limited due to narrow product ranges and low availability and awareness.
Health and beauty specialist retailers, mainly pharmacies, are expected to continue to lead distribution of retail adult incontinence products. Offerings in this area are regarded as specific products which help address special medical needs.
Essity (formerly SCA Group) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. The company benefits from a strong brand portfolio, as well as a leading position in the growing global retail adult incontinence category and remains the leading player within retail adult incontinence in Georgia.
Torunskie Zaklady Materialow Opatrunkowych (TZMO) ranked second in retail adult incontinence in 2018. The company is engaged in various fields, with its core activities including production of sanitary protection, nappies/diapers/pants, cotton wool/buds/pads, baby wipes, tissues and retail adult incontinence.
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This industry report originates from Passport, our Tissue and Hygiene market research database.