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Although Bolivia has one of the highest population growth rates in the region, this trend is declining, while life expectancy continues to rise. The share of the population accounted for by elderly people has increased from 8.
As a result, adult incontinence is posting strong value growth within tissue and hygiene. Demand is also being boosted by the fact that these products are no longer seen as a taboo, with adult incontinency now being diagnosed as a medical condition.
The Centre for the Study of Labour and Agrarian Development (CEDLA) has reported that only around 15% of elderly people in Bolivia benefit from a pension plan in retirement. This can be largely attributed to the nature of the Bolivian labour market, with a significant share of the population working in the informal sector, either permanently or sporadically, and thus not being entitled to this benefit once they reach retirement age.
Kimberly Bolivia, which offers the Plenitud brand, continues to dominate retail adult incontinence, accounting for around three quarters of overall value sales. The company’s strategy is to highlight the fact that it offers products which have been designed exclusively either for men or women, while also providing varying levels of absorption.
Sales of retail adult incontinence are now expected to grow by 4% in constant 2019 value terms in 2020. This is in line with our forecast from February 2020, showing that the impact of COVID-19 on the category is expected to be limited.
The overall impact of COVID-19 on demand has been limited due to the essential nature of products in these categories. Indeed, higher risk users of light adult incontinence and moderate/heavy adult incontinence are more likely to self-isolate and thus stock up on large amounts of such products.
Retail adult incontinence will continue to perform well over the forecast period, with demand being boosted by the ageing of the Bolivian population and the decline in taboos surrounding incontinence. Leading players such as Kimberly will continue to fuel the shift of retail adult incontinence into the mainstream by offering products that are convenient, comfortable and attractive.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.