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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Bolivia

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Adult incontinence continues to grow

Life expectancy continues to increase steadily in Bolivia. The government has implemented public health programmes designed to improve the quality of life of older adults.

Continued growth of light adult incontinence

As a response to category growth, players introduced limited marketing campaigns highlighting the benefits of their products with the purpose of generating demand in a category with limited products on offer.

Lack of awareness of the health benefits of adult incontinence products

Before the introduction of retail adult incontinence in Bolivia, consumers used sanitary protection products or homemade solutions when dealing with incontinence issues. The health benefits and improvements in quality of life achieved by incontinence products was not communicated strongly to the elderly population.

COMPETITIVE LANDSCAPE

One clear leader

All adult incontinence products in Bolivia are imported. Kimberly Bolivia is the strong leader with its Plenitud brand.

Products still considered luxury items

Despite the potential of the category, adult incontinence products are still regarded as premium items by Bolivian consumers, affordable only by upper-income segments. Prices are higher than sanitary protection products, representing a barrier in a country where the majority of the elderly population depend on their retirement pensions, as public and private health insurance plans do not cover these types of products.

Modern distribution channels preferred by players

Companies have profiled their potential consumers as 55 years or older, with an income higher than the Bolivian average, residing in the main cities. In these population areas, the presence of pharmacies, hypermarkets and supermarkets is greater than in suburban and rural areas, and these are therefore the distribution channels preferred by players.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Bolivia?
What are the major brands in Bolivia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Bolivia - Category analysis

HEADLINES

PROSPECTS

Adult incontinence continues to grow

Continued growth of light adult incontinence

Lack of awareness of the health benefits of adult incontinence products

COMPETITIVE LANDSCAPE

One clear leader

Products still considered luxury items

Modern distribution channels preferred by players

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Consumers more informed about healthcare

Multinational brands continue to lead

Popular and wholesale markets are the main points of purchase

Moderate growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Bolivia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Adult incontinence continues to grow

Continued growth of light adult incontinence

Lack of awareness of the health benefits of adult incontinence products

COMPETITIVE LANDSCAPE

One clear leader

Products still considered luxury items

Modern distribution channels preferred by players

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Bolivia - Category analysis

HEADLINES

PROSPECTS

Adult incontinence continues to grow

Continued growth of light adult incontinence

Lack of awareness of the health benefits of adult incontinence products

COMPETITIVE LANDSCAPE

One clear leader

Products still considered luxury items

Modern distribution channels preferred by players

CATEGORY DATA

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Consumers more informed about healthcare

Multinational brands continue to lead

Popular and wholesale markets are the main points of purchase

Moderate growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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