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Incontinence in
Bolivia

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Category benefiting from demographic trends

According to the National Institute of Statistics (INE), the share of the population accounted for by older people in Bolivia is set to rise to 9.5% by 2020 and then 11.

Budgetary and cultural constraints limit the category’s development

The Centre for the Study of Labour and Agrarian Development (CEDLA) has reported that in Bolivia only around 15% of elderly people benefit from a pension plan in retirement. This can be largely attributed to the nature of the Bolivian labour market, with a significant share of the population working in the informal sector, either permanently or sporadically, and thus not being entitled to this benefit once they reach retirement age.

Light adult incontinence remains the best performing category

Adult incontinence remained something of a niche in Bolivia in 2018, with players until recently only offering moderate/heavy adult incontinence products. Light adult incontinence alternatives were introduced at the beginning of the review period.

COMPETITIVE LANDSCAPE
Kimberly Bolivia continues to dominate sales

Kimberly Bolivia, which offers the Plenitud brand, continued to dominate retail adult incontinence in 2018, accounting for around three quarters of overall value sales. The company’s strategy is to highlight the fact that it offers products which have been designed exclusively either for men or women, while also providing varying levels of absorption.

Category remains highly concentrated

Retail adult incontinence remained a highly concentrated category in 2018 due to there being few players present. In addition to Plenitud from Kimberly Bolivia, other available brands included Prudential from the distributor ADISA Bolivia and Tena from Productos Sancela del Perú, whose operations in Bolivia were acquired by Grupo Familia in 2018.

Distribution remains very limited

Although retail adult incontinence has posted annual double-digit current value growth over the last decade, these products were still not widely available in 2018 in the leading distribution channels. Bolivia is a country in which traditional channels account for around three quarters of the total value of fmcg products.

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Retail Adult Incontinence in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Bolivia?
  • What are the major brands in Bolivia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Bolivia - Category analysis

HEADLINES

PROSPECTS

Category benefiting from demographic trends
Budgetary and cultural constraints limit the category’s development
Light adult incontinence remains the best performing category

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales
Category remains highly concentrated
Distribution remains very limited

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment
Demographic changes lead to new consumption habits
Kimberly Bolivia remains the clear leader
Struggle between modernity and cultural traditions reflected in purchasing trends
Economic stability versus political stability

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources