Executive Summary

Mar 2019
PROSPECTS
Sales value decreases in retail adult incontinence

2018 saw a large migration of expatriate families leaving the country in a bid to avoid the increasing expat levy, including the elderly. Previously, there had been many expat families whose aged parents lived with them in the country.

Moderate/heavy incontinence products dominate the category

Due to a wider product range and broader distribution of moderate/heavy incontinence products in modern retails channels, such as supermarkets and hypermarkets, which increases the availability of such products and thus consumers’ access to them, this makes them the prime form of incontinence product in the country, ahead of light adult incontinence products.

Key trends in retail adult continence in Saudi Arabia

While the other tissue and hygiene categories enjoy a lot of promotions as players look to sell more or just maintain their existing sales shares, adult incontinence seldom sees any promotions on its products. This is applicable for almost all the brands operating in the country, domestic as well as international brands.

COMPETITIVE LANDSCAPE
Zimmo Trading Company continues to lead

Zimmo Trading Co’s Tena remained by far the best-selling brand in 2018. The company specialises in adult incontinence products, and covers all ranges from light to heavy.

Domestic brands dominate the adult incontinence category

Domestic brands accounted for more than half of total value sales in 2018, with international brands responsible for the remaining sales. Although domestic brands are increasingly taking share from international brands, they target different segments and offer different products.

Health and beauty specialist retailers the biggest channel

Health and beauty specialist retailers remained the biggest retail distribution channel for incontinence products in 2018, followed by supermarkets and hypermarkets. Value sales are expected to continue growing in supermarkets and hypermarkets due to broader distribution of incontinence products in these retail channels.

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Retail Adult Incontinence in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Sales value decreases in retail adult incontinence
Moderate/heavy incontinence products dominate the category
Key trends in retail adult continence in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Company continues to lead
Domestic brands dominate the adult incontinence category
Health and beauty specialist retailers the biggest channel

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Growth continues to slow amidst economic reforms and rising living costs
Changing consumer shopping behaviour in Saudi Arabia
International brands continue to lead the Saudi Arabian tissue and hygiene market
Discounters gaining a foothold in tissue and hygiene
Tissue and hygiene to see a slowdown in growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources