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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Saudi Arabia

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Light adult incontinence products are fairly new in Saudi Arabia. As a result, the subcategory remains in its introductory phase with mainstream consumers unaware of such products.

Factors affecting growth in Saudi Arabia

Although the emergence of awareness campaigns by health groups is occurring across the country, lack of below the line advertising for the adult incontinence products currently in Saudi Arabia in the form of samples, brochures or social media interaction is evident. Companies rely more on TV advertising to reach out to the mainstream.

Key consumers of adult incontinence products in Saudi Arabia

In Saudi Arabia, the key purchasers of adult incontinence are mainly the elderly, people with special needs, patients with enuresis and women in their postpartum phase. In line with Vision 2030, and the government’s aim to increase average life expectancy from 74 years to 80 years, the elderly population is expected to increase over the forecast period supported by improved healthcare service and facilities.

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Zimmo Trading Co’s Tena remained the dominant brand in 2017. The company specialises in adult incontinence products, and covers all ranges from light to heavy.

Domestic brands dominate adult incontinence products

Domestic brands held over half of total value sales in 2017, with international brands holding the remainder. Although domestic brands are increasingly taking share from international brands, they target different segments and offer different products.

Health and beauty specialists is primary channel for adult incontinence products

Health and beauty specialist retailers remained the primary distributer for incontinence products in 2017, followed by supermarkets and hypermarkets. Value sales are expected to continue growing in supermarkets and hypermarkets due to broader distribution of incontinence products in those retail channels.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Factors affecting growth in Saudi Arabia

Key consumers of adult incontinence products in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Domestic brands dominate adult incontinence products

Health and beauty specialists is primary channel for adult incontinence products

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Factors affecting growth in Saudi Arabia

Key consumers of adult incontinence products in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Domestic brands dominate adult incontinence products

Health and beauty specialists is primary channel for adult incontinence products

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Factors affecting growth in Saudi Arabia

Key consumers of adult incontinence products in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Domestic brands dominate adult incontinence products

Health and beauty specialists is primary channel for adult incontinence products

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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