Country Report

Incontinence in

Retail Adult Incontinence in Saudi Arabia

Mar 2021

US$990

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Executive Summary

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2020 IMPACT

Moderate/heavy adult incontinence continues to dominate due to efficacy

In 2020, retail adult incontinence saw a slight slowdown in its volume growth rate compared with the previous year, whilst current value growth rocketed due to the rise in the rate of VAT levied. COVID-19 had little impact on this category, as these products are seen as necessities by those who use them, and therefore consumers continued to purchase despite the uncertain economic situation.

E-commerce grows due to COVID-19 and embarrassment

Although prior to the COVID-19 pandemic the share of e-commerce was rising strongly, this distribution channel saw an exceptional increase in 2020. The lockdown to prevent the spread of the virus stimulated growth in this channel, as did the increasing number of grocery retailers and online companies engaged in e-commerce.

Tena declines as consumers switch to more affordable local brands

Zimmo Trading maintained its lead in retail adult incontinence in value terms in 2020, with its international brand Tena. The company specialises in adult incontinence products, and covers all ranges from light to heavy; its range includes briefs, unisex pants and gender-specific pants.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Moderate/heavy adult incontinence continues to dominate due to efficacy

E-commerce grows due to COVID-19 and embarrassment

Tena declines as consumers switch to more affordable local brands

RECOVERY AND OPPORTUNITIES

Growth set to be maintained due to the rising consumer base

Wider availability will contribute to growth and lead to shifts in distribution

Factors such as price, embarrassment and use of alternatives will hinder growth

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Moderate/heavy adult incontinence continues to dominate due to efficacy

E-commerce grows due to COVID-19 and embarrassment

Tena declines as consumers switch to more affordable local brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Moderate/heavy adult incontinence continues to dominate due to efficacy

E-commerce grows due to COVID-19 and embarrassment

Tena declines as consumers switch to more affordable local brands

RECOVERY AND OPPORTUNITIES

Growth set to be maintained due to the rising consumer base

Wider availability will contribute to growth and lead to shifts in distribution

Factors such as price, embarrassment and use of alternatives will hinder growth

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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