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Learn moreMar 2021
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In 2020, retail adult incontinence saw a slight slowdown in its volume growth rate compared with the previous year, whilst current value growth rocketed due to the rise in the rate of VAT levied. COVID-19 had little impact on this category, as these products are seen as necessities by those who use them, and therefore consumers continued to purchase despite the uncertain economic situation.
Although prior to the COVID-19 pandemic the share of e-commerce was rising strongly, this distribution channel saw an exceptional increase in 2020. The lockdown to prevent the spread of the virus stimulated growth in this channel, as did the increasing number of grocery retailers and online companies engaged in e-commerce.
Zimmo Trading maintained its lead in retail adult incontinence in value terms in 2020, with its international brand Tena. The company specialises in adult incontinence products, and covers all ranges from light to heavy; its range includes briefs, unisex pants and gender-specific pants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.