Retail adult incontinence will continue to see steady growth in volume and current value terms (constant 2022 prices) throughout the forecast period. This will be mainly due to an expected rise in the number of people aged 65 and over, which will increase the consumer base for these products.
Despite the expectation of growth during the forecast period, the category is likely to continue to be constrained by a number of factors. One is the taboo surrounding adult incontinence, with many sufferers being too embarrassed to seek the correct products for dealing with the condition.
The distribution of retail adult incontinence products via hypermarkets is expected to slowly widen during the forecast period. As the number of such outlets increases, thanks to the ambitious expansion plans of multinational retailers such as Carrefour, these relatively anonymous spaces are likely to attract incontinence sufferers who are embarrassed by their condition.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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