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Learn moreJun 2020
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The retail adult incontinence category was in 2019 benefiting from Tunisia’s slowly ageing population, which continued to increase the consumer base for such products. Distribution also continued to expand via supermarkets and hypermarkets, which were seeing rapid expansion.
Société d’Articles Hygiéniques Sarl (SAH) continued to dominate retail adult incontinence in Tunisia in 2019. The products offered by this local player excel in terms of innovation and efficacy, and also benefit from extensive advertising support.
Sancella SA held a strong second place in the category in 2019. The company has a license to distribute the Tena brand from Essity AB in Tunisia.
The impact of COVID-19 on retail adult incontinence is negligible, as these are essential items used on an everyday basis. Stockpiling in Q1 2020 artificially boosted demand as the health crisis began to take hold, as people were concerned about running out, but this was relatively short-lived.
The category is expected to see continued demand as the country recovers from the impact of COVID-19. Susceptibility to and the seriousness of incontinence increases with age, and older demographic groups were hard hit by the disease, with a particularly high number of deaths.
Demand for incontinence products is set to continue increasing. Moderate/heavy incontinence products are expected to see higher growth than light incontinence products, as more older consumers seek adequate protection.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Tunisia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.