The demand for adult incontinence products in retail is set to continue to rise, with both light and moderate/heavy adult incontinence projected to post strong retail volume growth through the forecast period. This performance is underpinned by the rising number of older people, as seen in the growing 65-year-old-and-over population.
Based on official statistics by the Tunisian Ministry of Health, prostate cancer is a major issue among men in Tunisia. This disease attacks men from 40-years-old and, in more severe cases, the use of the adult diapers is unavoidable.
Over the forecast period, the distribution of adult incontinence products is predicted to continue to widen through both supermarkets and hypermarkets, which are seeing rapid expansion within Tunisia. Greater availability through modern grocery retailers, which offer a certain level of anonymity when making such purchases, will further increase consumers' propensity to buy incontinence-specific products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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