Retail adult incontinence continued to grow in 2021 due to Tunisia's ageing population, which continue to increase the consumer base for such products. Distribution also continued to expand via supermarkets and hypermarkets, with easy accessibility boosting sales.
With the economy still recovering from the pandemic, price sensitivity drove value sales in 2021. This benefited local manufacturers, given that imported products were more expensive for consumers to buy.
The vast majority of value sales are for moderate/heavy incontinence. In 2021, SAH launched Lilas Protect Adult pants, the first light adult incontinence product locally produced.
Demand for incontinence products is set to continue rising. This is due to the number of older people rising, as they are the main consumers of adult incontinence products.
Continued urbanisation and modernisation will further support adult incontinence products' growth over the forecast period. In line with continued urbanisation, consumers in towns and cities will enjoy better access to these products than their more rural counterparts.
Over the forecast period, the distribution of these products will continue to widen through both supermarkets and hypermarkets, which are seeing rapid expansion within Tunisia. Greater availability through modern grocery retailers, which offer a certain level of anonymity when making such purchases, will further increase consumers' propensity to buy incontinence-specific products.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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