Executive Summary

Apr 2019
PROSPECTS
Sales of retail adult incontinence in Tunisia grow from a small base

In Tunisia, incontinence is still considered a taboo. However, many people consider buying adult incontinence products in order to be more productive throughout the day.

Strong growth expected over the forecast period

Retail adult incontinence is expected to keep growing in popularity thanks to growing awareness of incontinence products in the country and their importance to people suffering from incontinence. In addition, many women are entering the workforce in Tunisia, and thus can afford to buy incontinence products.

A continuous shift away from cloths towards incontinence products is expected

The healthy and practical advantages of incontinence products are the essential reasons for the shift away from home-made cloths towards manufactured alternatives. Tunisians have become increasingly aware of the importance of incontinence products in their daily lives, especially in urban areas.

COMPETITIVE LANDSCAPE
Société d’Articles Hygiéniques Sarl (SAH) still dominates retail adult incontinence

SAH continued to dominate retail adult incontinence in Tunisia in 2018. The products of this local player, in the eyes of Tunisian consumers, excel in terms of innovation, efficacy and advertising.

Second-placed Sancella continues to gain share

Sancella SA is licensed to distribute and market the Tena brand from Essity AB in Tunisia. It continues to perform highly and increases its value share each year.

Manufacturers to focus increasingly on consumer education over the forecast period

Over the forecast period, companies are expected to focus more on boosting awareness of incontinence products, educating consumers about their benefits and reducing the stigma surrounding their usage. In addition, prices will need to fall for consumers to be able to afford adult incontinence products, or companies will need to offer promotions and discounts.

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Retail Adult Incontinence in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Tunisia?
  • What are the major brands in Tunisia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sales of retail adult incontinence in Tunisia grow from a small base
Strong growth expected over the forecast period
A continuous shift away from cloths towards incontinence products is expected

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) still dominates retail adult incontinence
Second-placed Sancella continues to gain share
Manufacturers to focus increasingly on consumer education over the forecast period

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene benefits from dynamic lifestyles
Improving consumer awareness and favourable demographic trends drive growth in tissue and hygiene
Domestic players continue to hold the lion’s share
Traditional grocery retailers dominates the distribution network
The outlook is positive for tissue and hygiene in Tunisia

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources