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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Tunisia

13 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for adult incontinence expected to increase

Demand for adult incontinence products is expected to keep increasing over the forecast period, supported by several factors. The population in Tunisia is expected to continue ageing, and incontinence is more likely with age.

A shift away from cloths towards incontinence products is expected

Tunisians have become increasingly aware of the importance of incontinence products in their daily lives, especially in urban areas. The healthy and practical advantages of incontinence products are the essential reasons for the shift away from home-made cloths towards manufactured alternatives.

Adult incontinence expected to record healthy value and volume CAGRs

As Tunisian consumers become more educated about the need for adult incontinence products, more retailers are expected to stock more products, creating a positive effect on sales. In addition, the Tunisian population is expected to keep ageing, and consumers are expected to make greater use of the products over time, which will lead major manufacturers to invest in the development and promotion of adult incontinence.

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) continues to dominate sales of adult incontinence in Tunisia

SAH recorded a strong performance in 2017. The main reason behind its success is the strong availability and accessibility of its brand, as its distribution network has widened to reach different points of sale, such as independent small grocers in different areas, in parallel with modern hypermarkets and supermarkets.

Sancella performs well within adult incontinence

Sancella SA ranked second within adult incontinence in 2017, still with a significant value share. The company is a licensee to distribute and market the Tena brand from Essity.

Advertising still absent within adult incontinence in Tunisia

Players were not notably active in terms of advertising activities in adult incontinence in 2017 compared with other tissue and hygiene categories. Adult incontinence is still far from maturity, and company advertising or other marketing activities are limited by players’ financial resources to invest in adult incontinence.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Tunisia?
What are the major brands in Tunisia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand for adult incontinence expected to increase

A shift away from cloths towards incontinence products is expected

Adult incontinence expected to record healthy value and volume CAGRs

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) continues to dominate sales of adult incontinence in Tunisia

Sancella performs well within adult incontinence

Advertising still absent within adult incontinence in Tunisia

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to post dynamic growth

Tissue and hygiene in Tunisia benefits from modern lifestyles

Domestic companies maintain a strong positioning

Modern channels make efforts to attract more consumers

Growth in tissue and hygiene is set to continue in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for adult incontinence expected to increase

A shift away from cloths towards incontinence products is expected

Adult incontinence expected to record healthy value and volume CAGRs

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) continues to dominate sales of adult incontinence in Tunisia

Sancella performs well within adult incontinence

Advertising still absent within adult incontinence in Tunisia

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand for adult incontinence expected to increase

A shift away from cloths towards incontinence products is expected

Adult incontinence expected to record healthy value and volume CAGRs

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) continues to dominate sales of adult incontinence in Tunisia

Sancella performs well within adult incontinence

Advertising still absent within adult incontinence in Tunisia

CATEGORY DATA

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to post dynamic growth

Tissue and hygiene in Tunisia benefits from modern lifestyles

Domestic companies maintain a strong positioning

Modern channels make efforts to attract more consumers

Growth in tissue and hygiene is set to continue in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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