Retail adult incontinence is poised to perform positively throughout the forecast period, with healthy growth in total volume sales projected and the light and moderate/heavy categories both expected to record consistently solid results in this respect. Overall demand will continue to be buoyed by population ageing in Ireland and the lessening of the societal taboo surrounding incontinence problems.
Men in Ireland are much more likely than women to have lower awareness of retail adult incontinence products and to be hesitant to purchase them out of a sense of embarrassment. One reason for this is that in many stores, varieties specifically designed for men and unisex options still tend to be placed in aisles or sections that primarily comprise female incontinence products, sanitary protection and women’s beauty and personal care items.
While the outlook for retail adult incontinence over the forecast period is bright on the whole, volume growth potential could be constrained by the increasing availability and use of alternative solutions. Interest in reusable substitutes such as washable incontinence pads and leakproof underwear is on the rise in Ireland, partly due to concerns about environmental sustainability but also because the cost-saving benefits of such products are becoming more attractive as high inflation and ongoing economic uncertainty continue to dampen consumer confidence and purchasing power.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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