Retail Adult Incontinence in Dominican Republic

PRE-COVID-19 PERFORMANCE

Retail adult incontinence continues to expand in 2019 as awareness and acceptance of treatment grows

Demand for retail adult incontinence products continued to grow in 2019 as consumer awareness increased and the taboos surrounding use of the products continued to fade. Indeed, the stigma associated with the use of retail adult incontinence products has been increasingly offset by the convenience the products offer, convenience appreciated not only amongst sufferers but also amongst younger Dominicans who are tasked with the care of ageing family members and friends.

No Rx/reimbursement adult incontinence on the horizon in 2019

Rx/reimbursement adult incontinence remains unavailable, so consumers are required to pay out-of-pocket for their products. Families must bear the relatively high cost alone, and this burden is especially unsettling for lower-income households with ageing parents or other elderly family members.

Familia Sancela del Pacífico retains commanding lead in 2019

Being the sole leading player in retail adult incontinence to increase its value share (albeit only slightly) in 2019, Familia Sancela del Pacífico continued to hold its commanding lead in the category, with its performance based in large part on the ongoing popularity and success of its flagship brand Tena. Indeed, Tena remained the most recognised brand in the country, widely distributed via modern retail channels.

2020 AND BEYOND

COVID-19 impact

Sales of retail adult incontinence are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

Both retail light adult incontinence and retail moderate/heavy adult incontinence are expected to benefit slightly from the impact of the COVID-19 pandemic in 2020. Most users, already considered vulnerable, continue to be at high-risk of contracting COVID-19 and many continue to stay at home.

Recovery and opportunities

All areas of retail adult incontinence are expected to continue to see steady growth over the forecast period, with performance driven by greater awareness of the health issue and how to treat it, the dissipation of traditional taboos and wider product availability. On the other hand, as these products are primarily offered only in modern retail outlets, this may limit their appeal over the early years of the forecast period.

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