Retail Adult Incontinence in Dominican Republic

PROSPECTS

The category continues to expand

As consumer awareness about adult incontinence issues continues to grow, demand for products in this category is increasingly rapidly. Gone are the days when this issue was a challenge to address because of cultural reasons or a sense of embarrassment about having to use incontinence products.

Use of incontinence products by other demographics

The sophistication of incontinence products in terms of product design and appearance is starting to meet the demands of consumers in other segments, not only senior citizens. For example, women often experience incontinence during pregnancy and/or after childbirth.

Market holds growth potential for incontinence products

In the Dominican Republic, there is no Rx/reimbursement available for the purpose of adult incontinence products. Families must bear the cost burden alone, especially those caring for ageing parents or other elderly members of the family.

COMPETITIVE LANDSCAPE

Familia Sancela del Pacífico leads the category

Familia Sancela del Pacífico continues to lead the incontinence category, with its flagship brand Tena. Tena remains the most recognised brand in the country and is widely distributed via modern retail channels.

International brands are firmly grounded in the category

Retail adult incontinence is dominated by established international brands, with little likelihood that domestic brands will enter this category. Adult incontinence remains the smallest category in retail volume and value sales terms in tissue and hygiene in the Dominican Republic, which is not expected to change over the forecast period.

Private label continues to increase

Although the adult incontinence category remains relatively small within tissue and hygiene in the country, shares of private label in the category saw gains over the review period. Increasingly, large modern retailers, specifically chained supermarkets and hypermarkets, have been offering more private label products on their shelves.

Files are delivered directly into your account within a few minutes of purchase.