Although in 2020 current value growth saw a slight slowdown compared with earlier years of the review period, volume growth was slightly higher. This indicates that consumers were still keen to purchase products which they increasingly considered as essential.
Consumer awareness of incontinence issues is increasing, and the taboos surrounding the use of adult incontinence products continue to fade. Indeed, the stigma associated with the use of such products has increasingly been offset by the convenience they offer, with this appreciated not only by sufferers, but also by younger people tasked with the care of ageing family members and friends.
Tena from Familia Sancela del Pacífico (Essity) and Plenitud from Kimberly-Clark Republica Dominicana remained the two leading brands in retail adult incontinence in 2020, with both offering wide ranges of products for women and men. For example, Tena Mujer is available to address light and medium incontinence amongst women, and the design is very similar to sanitary protection products.
Higher rates of growth are expected in retail adult incontinence in the forecast period in both retail volume and current value terms. Growth rates will see a rising trajectory as the economy and incomes recover when the impact from COVID-19 fades along with vaccination.
Stronger sales increases are expected in the forecast period, as per capita consumption of retail adult incontinence products in the Dominican Republic is far behind that in developed regions, which leaves room for organic growth. Sales are also expected to continue to rise thanks to shifting consumer attitudes and growth in the consumer base due to the ageing of the population.
Retail adult incontinence products tend to be limited in their distribution, and found only in certain modern grocery retailers and chemists/pharmacies, not in traditional retail channels. Greater product distribution will remain another factor crucial for maintaining growth.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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