Favourable demographic developments with a continuously aging population and growing concerns such as obesity that can increase the risk of incontinence, support a positive future outlook on volume and value sales (at constant 2022 prices) of retail adult incontinence. Additionally, more Swiss consumers are likely to learn to accept incontinence as a more common topic, being able to address it and make purchases to deal with it, without too much embarrassment.
Product innovation and new launches are likely to stimulate value sales over the forecast period especially driven by leading manufacturers Essity and Procter & Gamble Switzerland. Other players, such as IVF Hartmann AG are expected to focus even more on the professional side of the market targeting hospitals, nursing homes and similar institutions.
After the rapid increase in value sales through the retail e-commerce channel during the pandemic, more consumers are expected to return to purchasing retail adult incontinence products through pharmacies, drugstores (health and beauty specialists) or grocery retailers during regular shopping trips. Drugstores and pharmacies are likely to be particularly popular due to the added value of expert advice and possible consultations.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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