Country Report

Incontinence in

Retail Adult Incontinence in Switzerland

Mar 2021

US$990

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Executive Summary

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2020 IMPACT

Strong price increases result in volume decline in 2020

Retail adult incontinence continued to record a decline in terms of volume sales in 2020 due to the further rapid increase in average unit prices resulting from various new products and line extensions that offer greater protection and thereby fewer changes and a lower overall number of required units used. As average unit prices increased some consumers also switched to rx incontinence products.

Embarrassment remains a limiting factor to category growth

As awareness and understanding grows, as well as acceptance (to a degree), volume sales of light adult incontinence grew in 2020, mainly driven by younger consumers and those only temporarily affected by incontinence, for example mothers after giving birth. Even though embarrassment is still a limiting factor to category growth, it is lower amongst younger generations, especially if products are being purchased anonymously, for instance via e-commerce.

Migros’ private label leads due to widespread availability and key in-store positioning

The retailer Migros Genossenschaftsbund eG remained the leader in retail adult incontinence in 2020 with its private label lines. The company offers a relatively wide range of incontinence products that meet various consumer requirements.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Switzerland?
What are the major brands in Switzerland?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong price increases result in volume decline in 2020

Embarrassment remains a limiting factor to category growth

Migros’ private label leads due to widespread availability and key in-store positioning

RECOVERY AND OPPORTUNITIES

Future growth supported by more moderate unit prices

Moderate/heavy products record stronger growth, offering a higher level of confidence

Education key to growing awareness and breaking taboos surrounding incontinence

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong price increases result in volume decline in 2020

Embarrassment remains a limiting factor to category growth

Migros’ private label leads due to widespread availability and key in-store positioning

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong price increases result in volume decline in 2020

Embarrassment remains a limiting factor to category growth

Migros’ private label leads due to widespread availability and key in-store positioning

RECOVERY AND OPPORTUNITIES

Future growth supported by more moderate unit prices

Moderate/heavy products record stronger growth, offering a higher level of confidence

Education key to growing awareness and breaking taboos surrounding incontinence

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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