Country Report

Incontinence in

Retail Adult Incontinence in Morocco

Mar 2021

US$990

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Executive Summary

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2020 IMPACT

Despite positive performance in 2020, rate of volume growth slows due to home seclusion trend

Demand for retail adult incontinence continued to grow in 2020, supported by further expansion in the population aged 65+. However, while the category continued to experience healthy demand, overall volume growth, which had been recording impressive double-digit growth rates throughout the review period, notably slowed in 2020.

Lingering taboos regarding incontinence continue to be addressed

Adult incontinence remains a fairly taboo issue in Morocco and general discussion on the subject remains limited. Nevertheless, there are efforts to increase awareness of the issue through general educational efforts including television programmes which feature doctors discussing the reality of adult incontinence and who offer comfort to those who struggle by reassuring them it is a perfectly normal condition.

Local players lead consolidated competitive landscape with attractive prices

The competitive landscape of retail adult incontinence became increasingly consolidated in 2020, with a strong presence of local producers including leaders Novatis and Sancella Moroc. Novatis benefits from the launch of the first incontinence line for adults in Morocco under its Nova “Confort” brand, combined with efficient local manufacturing facilities which enable it to ensure affordable prices for its products.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Morocco?
What are the major brands in Morocco?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite positive performance in 2020, rate of volume growth slows due to home seclusion trend

Lingering taboos regarding incontinence continue to be addressed

Local players lead consolidated competitive landscape with attractive prices

RECOVERY AND OPPORTUNITIES

Further growth predicted driven by ageing population

Further efforts to reduce associated taboos likely to drive sales

Light adult incontinence to benefit from expanding distribution and discreet nature

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite positive performance in 2020, rate of volume growth slows due to home seclusion trend

Lingering taboos regarding incontinence continue to be addressed

Local players lead consolidated competitive landscape with attractive prices

Samples

Overview

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Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite positive performance in 2020, rate of volume growth slows due to home seclusion trend

Lingering taboos regarding incontinence continue to be addressed

Local players lead consolidated competitive landscape with attractive prices

RECOVERY AND OPPORTUNITIES

Further growth predicted driven by ageing population

Further efforts to reduce associated taboos likely to drive sales

Light adult incontinence to benefit from expanding distribution and discreet nature

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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