Robust growth is expected to continue over the forecast period, supported by the ageing population and the increasing awareness of the options and benefits this category offers to consumers. Indeed, the incidence of incontinence increases with age, and will affect more Moroccan residents as the population above the age of 65 years old is expected to increase rapidly over the forecast period.
Among the issues raised for this category is distribution. Indeed, there are very few stores which carry these products (all brands combined) and, moreover, in the relevant departments of supermarkets, the space allocated for incontinence protection for adults is very limited and with very little choice – despite demand becoming increasingly important.
Despite the growing awareness of adult incontinence products and the strong need among consumers, many people are still shy to purchase such products in-store and prefer to shop online to save their embarrassment. Therefore, in line with expanding awareness and removing stigma, it is also important for players to continue to cater to the consumer base which remains shy and seeks the relative anonymity of e-commerce.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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