Retail adult incontinence is predicted to record a strong performance over the forecast period, with retail volume sales set to gain further growth momentum each year for both light and moderate/heavy adult incontinence products. Major drivers behind the greater demand for retail adult incontinence include rising obesity levels and an ageing population in the UK.
Both acceptance and awareness of incontinence issues are set to further increase to support demand for retail incontinence in the UK. Greater awareness of products available for people that struggle with incontinence will be supported by continual discussion in the media, thereby helping to reduce the traditional stigma associated with this condition.
Two key driving forces that are set to contribute to sales of retail adult incontinence are rising obesity rates and an ageing population over the forecast period. The percentage of the population that is considered obese (with a BMI over 30kg/sq m or more) in the UK is set to continue to increase; in 2017, this percentage was 30.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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