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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in the United Kingdom

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail adult incontinence expected to record further growth

Retail adult incontinence is set to perform well over the forecast period, both in value and volume terms. This can mainly be attributed to the ageing population in the UK, as well as to manufacturers’ efforts to increase the penetration rate of incontinence products, and therefore to growing consumer acceptance of incontinence.

Moderate/heavy adult incontinence to perform better than light incontinence

Moderate/heavy incontinence is set to perform better than light incontinence over the forecast period, mainly driven by an increase in consumers purchasing active pants/protective underwear. These pants, which look like regular underwear, are designed for active consumers who perform any kind of social or physical activity.

Online sales likely to gain momentum

Internet retailing is expected to record the strongest retail value growth over the forecast period. On the one hand, prior to any purchasing decision, UK consumers are increasingly looking for information about incontinence online.

COMPETITIVE LANDSCAPE

Essity maintains its lead

Essity continued to lead adult incontinence in 2017 due to the strong reputation of its main brand, Tena Lady, which offers an extensive product line through key distribution channels. In addition, although remaining relatively small in terms of value share, Essity’s brand targeting a masculine audience, Tena Men, continued to gain momentum in 2017 due to increasing availability in stores.

Procter & Gamble generates the strongest value growth

Procter & Gamble UK with its Always Discreet brand generated the strongest retail value growth in adult incontinence in 2017, which it principally achieved through product innovation. The company introduced several additions to its line-up at the end of 2016.

Private label witnesses a marginal decline in its retail value share

Private label recorded a marginal decline in its retail value share in 2017 as price is not a decisive factor when it comes to adult incontinence. Indeed, when purchasing incontinence products, UK consumers pay most attention to the safety features of the product.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in United Kingdom?
What are the major brands in United Kingdom?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Retail adult incontinence expected to record further growth

Moderate/heavy adult incontinence to perform better than light incontinence

Online sales likely to gain momentum

COMPETITIVE LANDSCAPE

Essity maintains its lead

Procter & Gamble generates the strongest value growth

Private label witnesses a marginal decline in its retail value share

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Retail adult incontinence expected to record further growth

Moderate/heavy adult incontinence to perform better than light incontinence

Online sales likely to gain momentum

COMPETITIVE LANDSCAPE

Essity maintains its lead

Procter & Gamble generates the strongest value growth

Private label witnesses a marginal decline in its retail value share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Retail adult incontinence expected to record further growth

Moderate/heavy adult incontinence to perform better than light incontinence

Online sales likely to gain momentum

COMPETITIVE LANDSCAPE

Essity maintains its lead

Procter & Gamble generates the strongest value growth

Private label witnesses a marginal decline in its retail value share

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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