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Country Report

Incontinence in

Retail Adult Incontinence in the United Kingdom

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

De-stigmatisation and education campaigns support consumers in choosing products that best suit their needs

In the last decade or so, campaigns with the purpose of providing support to consumers that struggle with adult incontinence have de-stigmatised the use and purchase of both light and moderate/heavy incontinence products. With a growing number of elderly citizens, as well as a large proportion of the population entering the over-65 demographic, retail adult incontinence had yet to meet its market potential by 2020.

Private label sales increase as grocery retailers remain open during the lockdown

The growing availability of adult incontinence products from grocery retailers is boosted by the accelerated shift to e-commerce for fmcg. Where, prior to COVID-19 and the ensuing lockdowns in the UK, many consumers would source adult incontinence products through independent or pure e-commerce websites, pharmacies or on prescription, the promotions offered by grocery retailers like Sainsbury’s, Tesco and Asda have moved much of this demand to their stores or e-commerce platforms.

Essity continues to push diversification through new product development

Essity, the manufacturer of the leading Tena brand, continued to dominate retail adult incontinence in 2020. In addition to the extensive product variety offered in both light and moderate/heavy adult incontinence, Tena gained ground in specialised products for men.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in United Kingdom?
What are the major brands in United Kingdom?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

De-stigmatisation and education campaigns support consumers in choosing products that best suit their needs

Private label sales increase as grocery retailers remain open during the lockdown

Essity continues to push diversification through new product development

RECOVERY AND OPPORTUNITIES

New product development and de-stigmatisation underpin strong growth potential in the forecast period

Consumers expected to cement preference for larger brands and private label to drive consolidation in the forecast period

Brexit effect expected to see retailers stockpile adult incontinence products in short term

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 29 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 30 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 31 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 32 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 34 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 35 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 42 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 43 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 46 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 47 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 48 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 49 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 50 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 51 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

CATEGORY DATA

Table 52 Retail Sales of Wipes by Category: Value 2015-2020
Table 53 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 54 Retail Sales of Wipes by Category: Value 2015-2020
Table 55 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 57 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 58 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 59 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
Table 60 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 61 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 62 Retail Sales of Tissue by Category: Value 2015-2020
Table 63 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 65 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 66 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 67 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 68 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 69 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 70 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2020
Table 71 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 72 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 73 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 74 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 75 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 76 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 77 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 78 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in the United Kingdom - Industry Overview

CATEGORY DATA

Table 79 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 80 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 81 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 82 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

CATEGORY DATA

Table 83 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 84 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 85 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 86 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in the United Kingdom - Industry Overview

CATEGORY DATA

Table 87 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 88 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 89 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 90 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2017-2025

MARKET INDICATORS

Table 91 Birth Rates 2015-2020
Table 92 Infant Population 2015-2020
Table 93 Female Population by Age 2015-2020
Table 94 Total Population by Age 2015-2020
Table 95 Households 2015-2020
Table 96 Forecast Infant Population 2020-2025
Table 97 Forecast Female Population by Age 2020-2025
Table 98 Forecast Total Population by Age 2020-2025
Table 99 Forecast Households 2020-2025

MARKET DATA

Table 100 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 101 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 103 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 104 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 105 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 106 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 107 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 108 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

De-stigmatisation and education campaigns support consumers in choosing products that best suit their needs

Private label sales increase as grocery retailers remain open during the lockdown

Essity continues to push diversification through new product development

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

De-stigmatisation and education campaigns support consumers in choosing products that best suit their needs

Private label sales increase as grocery retailers remain open during the lockdown

Essity continues to push diversification through new product development

RECOVERY AND OPPORTUNITIES

New product development and de-stigmatisation underpin strong growth potential in the forecast period

Consumers expected to cement preference for larger brands and private label to drive consolidation in the forecast period

Brexit effect expected to see retailers stockpile adult incontinence products in short term

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

CATEGORY DATA

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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