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Learn moreMar 2021
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In the last decade or so, campaigns with the purpose of providing support to consumers that struggle with adult incontinence have de-stigmatised the use and purchase of both light and moderate/heavy incontinence products. With a growing number of elderly citizens, as well as a large proportion of the population entering the over-65 demographic, retail adult incontinence had yet to meet its market potential by 2020.
The growing availability of adult incontinence products from grocery retailers is boosted by the accelerated shift to e-commerce for fmcg. Where, prior to COVID-19 and the ensuing lockdowns in the UK, many consumers would source adult incontinence products through independent or pure e-commerce websites, pharmacies or on prescription, the promotions offered by grocery retailers like Sainsbury’s, Tesco and Asda have moved much of this demand to their stores or e-commerce platforms.
Essity, the manufacturer of the leading Tena brand, continued to dominate retail adult incontinence in 2020. In addition to the extensive product variety offered in both light and moderate/heavy adult incontinence, Tena gained ground in specialised products for men.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in United Kingdom market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.