Bleach is excepted to experience a further drop in demand over the forecast period in Australia, falling below pre-pandemic levels of retail volume and value sales (at constant 2022 prices). Consumers' cleaning habits are expected to return to normal after the peak of the pandemic, when they purchased higher quantities of bleach for hygiene reasons.
As environmental concerns continue to gain traction amongst Australians, they are likely to increasingly seek safer and greener options for their cleaning needs. However, for bleach, which is primarily known for its germ-killing properties, there are few eco-friendly alternatives available.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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