Bleach in Georgia

February 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Georgia?
  • Which are the leading brands in Bleach in Georgia?
  • How are products distributed in Bleach in Georgia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Georgia - Category analysis

KEY DATA FINDINGS

Bleach is a traditional home care product
Competition intensifies with surface care
Health concerns taint the product's appeal
Bleach category to contract as consumers switch to surface care
Modern retailing to stifle development of bleach
Health concerns to hinder demand
Table 1 Sales of Bleach: Value 2018-2023
Table 2 Sales of Bleach: % Value Growth 2018-2023
Table 3 NBO Company Shares of Bleach: % Value 2019-2023
Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
Table 5 Forecast Sales of Bleach: Value 2023-2028
Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028

Home Care in Georgia - Industry Overview

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 7 Households 2018-2023
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Distribution of Home Care by Format: % Value 2018-2023
Table 13 Distribution of Home Care by Format and Category: % Value 2023
Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bleach

Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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