Bleach will see growth in 2023 before moving into decline in retail volume and constant value sales for the rest of the forecast period. This is a largely mature product area and suffers from an unhealthy reputation.
Consumers’ perception of bleach as an old-fashion product is likely to increase among young urban consumers. Such consumers are expected to replace bleach with specific surface care products.
Ace is expected to retain its leading position in bleach through advertising and promotions. Consequently, no new brands are expected to appear during the forecast period.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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