As bleach is not regarded as the top option for household cleaning, the category is set to witness much slower growth rates over the forecast period, especially when the pandemic situation eases and local consumers return to previous cleaning habits. Consumers increasingly favour modern products with more attractive aromas that perform many of the same functions for which bleach is traditionally known.
There are numerous products that perform similar functions and can replace bleach in the bathroom, and for floor and tile cleaning, which smell more pleasant than bleach. Bleach also has an increasingly old-fashioned image.
Despite a lack of motivation to participate in this niche category with limited growth potential, there are some private label lines which continue to have a presence in bleach. Such products are available from hypermarkets such as Carrefour, A-Mart and RT-Mart, and they appeal to consumers through lower price points and larger volumes.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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