Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bleach in

Bleach in Pakistan

9 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach benefits from rising hygiene-consciousness among consumers

Bleach in Pakistan is expected to continue expanding at a considerable rate over the forecast period. Rising health- and hygiene-consciousness among consumers will encourage the wider use of bleach as a germ-killing solution.

Shift to specialised cleaning solutions will restrict development of bleach

Perceived as a low-cost solution for germ prevention and other basic home care needs, over the forecast period bleach is expected to face growing competition from task-specific surface care, laundry care and toilet care products claiming to offer greater efficiency. The popularity of bleach is also likely to be curtailed by rising awareness of its harmful effects on human health, which include noxious fumes, ingredients that burn the skin etc.

Independent small grocers set to remain leading distribution channel for bleach

Bleach is a common and frequently used product type in Pakistan, mostly in middle- and lower-income households. These households tend to purchase bleach products from their local neighbourhood stores multiple times a month, which explains why independent small grocers was the leading distribution channel in this category in 2017.

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains its commanding lead

Reckitt Benckiser remained the dominant player in bleach in 2017 thanks to the success of its Robin Blue brand. This brand recorded steady value share gains throughout the review period, with its strong distribution network ensuring it remained easily accessible to consumers and making it difficult for competitors to gain ground in the category.

Peridot’s Kiwi Kleen brand continues to gain popularity

Peridot Products Ltd ranked second in bleach in 2017, and remained the only major domestic manufacturer operating in the category. The company’s Kiwi Kleen brand continued to benefit from improvements in distribution, marketing initiatives and a growing reputation for quality.

International manufacturers set to increase their dominance in bleach

International players continued to dominate bleach in 2017, largely by virtue of Reckitt Benckiser’s commanding lead. This company’s Robin Blue benefits from longstanding brand equity in Pakistan, while Reckitt Benckiser itself enjoys immense consumer trust across the wider home care market.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Pakistan?
What are the major brands in Pakistan?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information