Bleach in Pakistan

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Pakistan?
  • Which are the leading brands in Bleach in Pakistan?
  • How are products distributed in Bleach in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Bleach sees a spike in demand as consumers focus on health and hygiene during the COVID-19 pandemic
Consumers shift to larger pack sizes to prepare for an uncertain future
Robin blue retains leadership whilst Kiwi Kleen Bleach attracts consumers trading-up from unbranded products

RECOVERY AND OPPORTUNITIES

COVID-19 to drive long-term hygiene consciousness which will benefit bleach
E-commerce to grow from a low base following the example of COVID-19
Brands to focus on germ protection when it comes to marketing

CATEGORY DATA

Table 1 Sales of Bleach: Value 2015-2020 Table 2 Sales of Bleach: % Value Growth 2015-2020 Table 3 NBO Company Shares of Bleach: % Value 2016-2020 Table 4 LBN Brand Shares of Bleach: % Value 2017-2020 Table 5 Forecast Sales of Bleach: Value 2020-2025 Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025

Home Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Distribution of Home Care by Format: % Value 2015-2020 Table 13 Distribution of Home Care by Format and Category: % Value 2020 Table 14 Forecast Sales of Home Care by Category: Value 2020-2025 Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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