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Bleach in Pakistan

March 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Bleach industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Pakistan?
  • Which are the leading brands in Bleach in Pakistan?
  • How are products distributed in Bleach in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Pakistan - Category analysis


Preventative hygiene and shift to brands drive demand for bleach in 2021
Reckitt Benckiser remains the leader in bleach during 2021 thanks to quality of Robin Blue
Local player, Peridot Products, increases value share in 2021 thanks to improvements in distribution network
Bleach likely to increase sales over the forecast period as consumers’ hygiene awareness grows
Manufacturers expected to innovate to keep bleach relevant during the forecast period
International Manufacturers to continue dominating Bleach in Pakistan
Table 1 Sales of Bleach: Value 2016-2021
Table 2 Sales of Bleach: % Value Growth 2016-2021
Table 3 NBO Company Shares of Bleach: % Value 2017-2021
Table 4 LBN Brand Shares of Bleach: % Value 2018-2021
Table 5 Forecast Sales of Bleach: Value 2021-2026
Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026

Home Care in Pakistan - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 7 Households 2016-2021
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Distribution of Home Care by Format: % Value 2016-2021
Table 13 Distribution of Home Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Home Care by Category: Value 2021-2026
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2021-2026


Summary 1 Research Sources


Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.


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