Bleach looks set to see strong and stable growth in retail volume terms over the forecast period. It has become a staple of many homes as an affordable and effective product for disinfecting the home.
There is unlikely to be any significant changes within the competitive landscape. Robin Blue and Kiwi Kleen Bleach have strong visibility and are familiar to consumers leaving little room for new players to get a foothold in the market.
Bleach is a low-cost solution for hygiene and germ prevention but it is expected to face growing competition from emerging surface care brands that market themselves as better alternatives in terms of convenience and efficacy. Moreover, growing awareness of the harmful effects of using bleach, such as the potential to create dangerous fumes or harm the skin and eyes could also curtail its popularity and negatively affect sales growth, especially among urban households.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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