Bleach remains a basic product due to its disinfectant and cleaning properties. Given its wide distribution and affordable prices in traditional and modern channels, the product remains popular among consumers with low incomes.
The Bolivian government has added bleach that contains sodium hypochlorite to its list of controlled substances because of its potential use as a component in cocaine production; this regulation is detailed at 1008 Law. This disposition is not new in Bolivia, but legislation has been supported with a new disposition to strengthen control of its commercialisation and production.
Santiago Saenz was the leading company within bleach in Bolivia with a dominant value share in 2018. Its X5 brand is highly popular among Bolivian consumers.
Domestic brands led sales of bleach in 2018, because they have the advantage of wide portfolios, lower prices and extensive availability especially via the traditional channel. On the other hand, international brands are impacted by contraband and distribution challenges.
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