Executive Summary

Feb 2019
PROSPECTS
Bleach continues with positive sales but without innovation

Bleach remains a basic product due to its disinfectant and cleaning properties. Given its wide distribution and affordable prices in traditional and modern channels, the product remains popular among consumers with low incomes.

Government strengthens control of bleach sales

The Bolivian government has added bleach that contains sodium hypochlorite to its list of controlled substances because of its potential use as a component in cocaine production; this regulation is detailed at 1008 Law. This disposition is not new in Bolivia, but legislation has been supported with a new disposition to strengthen control of its commercialisation and production.

COMPETITIVE LANDSCAPE
Bleach leadership is concentrated among several players

Santiago Saenz was the leading company within bleach in Bolivia with a dominant value share in 2018. Its X5 brand is highly popular among Bolivian consumers.

Domestic production has higher penetration in the country

Domestic brands led sales of bleach in 2018, because they have the advantage of wide portfolios, lower prices and extensive availability especially via the traditional channel. On the other hand, international brands are impacted by contraband and distribution challenges.

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Bleach in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in Bolivia?
  • What are the major brands in Bolivia?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in Bolivia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in Bolivia - Category analysis

HEADLINES

PROSPECTS

Bleach continues with positive sales but without innovation
Government strengthens control of bleach sales

COMPETITIVE LANDSCAPE

Bleach leadership is concentrated among several players
Domestic production has higher penetration in the country

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources