Bleach manufacturers will continue to compete on price in a bid to drive retail volume sales. The high impact of smuggling in bleach is expected to continue forcing incumbent players to keep prices low in order to compete with illegal products.
Innovation in bleach will focus on the release of new fragrances such as lavender in the coming years. Since most contraband is standard liquid standard bleach, producers can differentiate and potentially protect value sales by focusing on new fragrances.
Most bleach innovations will remain targeted at high and medium socioeconomic segments, such as gel bleaches, which have benefitted from retail expansion in the modern channel, but are limited in the traditional channel. Whilst many companies will remain focused on the basic features of bleach, others will look to expand sales by adding more innovative options.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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