Current preferences and attitudes towards bleach, being an aggressive and harsh product, are set to prevail over the forecast period. Bleach will suffer from an outdated image, while multipurpose cleaners continue to be preferred.
Sustainability and environmental trends are set to limit the popularity of bleach across the forecast period. With consumers placing increasingly more value on green solutions, bleach will decrease in demand and popularity.
As bleach users tend to be a bit more traditional than the average consumer in Austria, sales of bleach are likely to remain primarily store-based, with little changes to the distribution landscape. The preferred retail channel for bleach will be supermarkets, followed by drugstores.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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