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Country Report

Bleach in

Bleach in the US

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach faces mounting competition and feeling effects of negative reporting

In 2018, bleach continued to decline in both retail volume and current value terms. In addition to already being mature, bleach also experienced increasing competition from different products that act as cleaning alternatives for certain consumers.

Bleach usage gaining in popularity in some surface care applications

Although in the US, bleach is losing popularity to some alternative home care products for laundry-related cleaning, it is performing well in activities such as cleaning floors, toilets, and other surfaces for certain consumer groups. One of the primary reasons for this appears to be that bleach has held its ground better in terms of its surface cleaning applications.

Traditional distribution channels continue to dominate bleach

The continuing growth of internet retailing remained one of the biggest stories within home care in 2018, although this is not evident in the distribution of bleach. Traditional distribution channels such as hypermarkets, supermarkets, and mass merchandisers, continued to account for the overwhelming majority of value sales in the category.

COMPETITIVE LANDSCAPE

Scent becoming important even in bleach

The Clorox Co added dynamism to bleach in the US in 2017, which the company has long dominated, with a reformulation of its standard liquid bleach. In 2018, it introduced a new line of products under the “Scentiva” line.

Private label struggles to recover

Private label has historically been very strong in bleach in the US. Many consumers are willing to purchase less expensive private label products.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in USA?
What are the major brands in USA?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in the US - Category analysis

HEADLINES

PROSPECTS

Bleach faces mounting competition and feeling effects of negative reporting

Bleach usage gaining in popularity in some surface care applications

Traditional distribution channels continue to dominate bleach

COMPETITIVE LANDSCAPE

Scent becoming important even in bleach

Private label struggles to recover

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Home care records low value growth in 2018, despite rising disposable incomes

Minor innovation efforts spearheaded by scents and add-ons to existing products

Environmentally-aware consumers push for sustainable development

Demand for transparency and sustainability fulfilled by players

Convenience is vital for many consumers in the US

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bleach faces mounting competition and feeling effects of negative reporting

Bleach usage gaining in popularity in some surface care applications

Traditional distribution channels continue to dominate bleach

COMPETITIVE LANDSCAPE

Scent becoming important even in bleach

Private label struggles to recover

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in the US - Category analysis

HEADLINES

PROSPECTS

Bleach faces mounting competition and feeling effects of negative reporting

Bleach usage gaining in popularity in some surface care applications

Traditional distribution channels continue to dominate bleach

COMPETITIVE LANDSCAPE

Scent becoming important even in bleach

Private label struggles to recover

CATEGORY DATA

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Home care records low value growth in 2018, despite rising disposable incomes

Minor innovation efforts spearheaded by scents and add-ons to existing products

Environmentally-aware consumers push for sustainable development

Demand for transparency and sustainability fulfilled by players

Convenience is vital for many consumers in the US

MARKET INDICATORS

MARKET DATA

SOURCES

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