The shift away from bleach led to a long-term decline in sales in the past, as consumers had become more aware of the health risks associated with regular exposure to household bleach for cleaning. Consumers were turning to less chemical and more sustainable alternatives for cleaning.
The share of e-commerce within bleach declined in 2022, and is expected to continue its downwards trajectory in 2023. This decline will mainly be due to consumers continuing to go to physical stores rather than using e-commerce for such products.
Post-pandemic, consumers have continued to consider alternative methods to disinfect their homes, especially if they involve sustainable ingredients, as environmental concerns have become heightened. According to Euromonitor International’s Voice of the Consumer: Lifestyles survey 2022, 30% of gen X and 28% of millennials are worried about climate change.
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Understand the latest market trends and future growth opportunities for the Bleach industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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