Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Bleach in

Bleach in the US

Apr 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

As more fast-moving consumer goods continue to be sold through internet retailing channels, bleach is still largely found in traditional retailers such as hypermarkets, supermarkets and mass merchandisers. The liquid format that bleach is sold in creates a shipping hazard, and in many cases is not allowed to be shipped with specific carriers without certain precautions taken in the packing process.

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Clorox is continuing its market dominance in 2019 and is taking away sales from others in the industry. Many consumers trust Clorox and it has been tough for other competitors to pry away sales from the leader.

Private label continues losing popularity among consumers

Consumers have discovered that low-cost bleach does not perform as well as Clorox, and as such have reduced spending on private label in the bleach industry. Private label brands have not created any products that give consumers the same quality of performance and as such private label sales have decreased.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in USA?
What are the major brands in USA?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Bleach in the US - Category analysis

HEADLINES

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

CATEGORY DATA

Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

MARKET INDICATORS

Table 7 Households 2014-2019

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Bleach in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in the US - Category analysis

HEADLINES

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

CATEGORY DATA

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Bleach in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in the US - Category analysis

HEADLINES

PROSPECTS

Internet retailing remains a difficult channel for shipping bleach products

COMPETITIVE LANDSCAPE

Clorox adds more market share by proving that brand name matters in bleach

Private label continues losing popularity among consumers

CATEGORY DATA

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

“Green” trend set to go down several different paths

Convenience dominates consumers’ minds as they make purchase decisions

Shifts in laundry care consumption habits slightly push sales up in 2019

Slight growth expected through 2024, with air care and surface care the most significant drivers

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports