Due to their competitive pricing, the private label lines that offer bleach, in addition to more sophisticated versions, are set to see growing demand across the coming years. This will be particularly relevant in the early forecast period as inflation and price rises continue to impact consumer decisions.
While no significant marketing tends to take place in bleach, players focus on deals and discounts to make products appealing and boost sales. For example, the Klorin brand’s Power Mousse Spray, offered a price reduction when consumers purchased four products, allowing a 24% saving.
It is predicted that bleach will continue to lose sales to other home care products, such as surface care and toilet care. To combat the declining sales, players could offer smaller packaging and more tailormade products that help tackle specific heavy-duty cleaning and disinfecting needs, such as combatting mould.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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