Executive Summary

Feb 2019
PROSPECTS
Unit price falling due to the success of private label lines

The bleach unit price has been falling in the last few years due to private label lines offered at lower prices. Whereas major manufacturers tend to sell products at slightly higher-than-average prices with natural ingredients, major retail players like E-Mart, Lotte Mart and Homeplus provide basic bleach products at lower prices.

Slowly increasing retail power of hypermarkets and internet retailing in bleach

Hypermarkets, already the main retail channel in bleach, is expected to continue consolidating its strong position over the forecast period as a wide variety of bleach products at diverse price levels can be found in these stores, while promotional offers with discounted prices, buy-one-get-one-free deals and free gifts are also widely used. In addition, retailers’ private label lines are becoming more attractive to consumers due to their comparatively low prices, with hypermarkets having also launched e-commerce and m-commerce shopping facilities with a fast delivery service, which is expected to boost internet retailing.

COMPETITIVE LANDSCAPE
Local manufacturers dominate bleach

Local companies continued to dominate bleach in 2018. Leading player Yuhan Clorox Ltd launched the Yuhanzen brand in bleach in 2016, which has shown a strong sales performance with its non-scented and non-fluorescent whitening agent for sensitive skin.

Increasing popularity of natural bleach products

Small companies produced natural bleach products with paper packaging, albeit with a higher unit price per litre than the average price. Nevertheless, with the consumer desire for natural products, more natural bleach products are appearing in the marketplace, generating more competition in this area, albeit also resulting in gradual saturation.

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Bleach in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in South Korea market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in South Korea?
  • What are the major brands in South Korea?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in South Korea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in South Korea - Category analysis

HEADLINES

PROSPECTS

Unit price falling due to the success of private label lines
Slowly increasing retail power of hypermarkets and internet retailing in bleach

COMPETITIVE LANDSCAPE

Local manufacturers dominate bleach
Increasing popularity of natural bleach products

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Home care market affected by chemophobia and climate change
Transparency, natural ingredients and the popularity of consumer appliances
Leading home care players maintain their positions
Desire for safe and comfortable homes boosts natural products
Pessimistic outlook for the forecast period but a chance to rebuild trust

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources