Sales of bleach are expected to witness a steady decline in volume terms throughout the forecast period. Growth will be restricted by the normalisation of cleaning habits, as fears over the transmission of the COVID-19 virus begin to wane.
Health and environmental concerns will continue to limit demand for bleach, as consumers remain wary of the product’s high chemical content, impact on the environment, and effects on personal health. While there is a movement within homecare to address these concerns through the use of natural ingredients, this has not been so evident within this subcategory.
Historical observations highlight a lack of innovation in bleach, with the result that manufacturers have been unable to command premium prices for their products, thereby boosting value sales. It is unlikely that this lack of innovation will change over the forecast period as manufacturers increasingly switch their attention to sustainable alternatives and away from the dated and harmful image of bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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