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Learn moreFeb 2021
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Due to the outbreak of COVID-19, most home care products have recorded a notable boost in sales during 2020. However, bleach did not record the same uplift in growth - although sales did increase slightly due to consumers having more time at home for deep cleaning.
Despite the fact that bleach has a poor image, especially among the younger generation, sales in 2020 did not decline. This was due to the older generations being familiar with bleach, and therefore using the product in their enhanced cleaning routines during the year.
Orkla continued to dominate in 2020, gaining value share through its offering of Klorin, which is synonymous with bleach in Norway. The product faces no direct branded competition, with private label being the only competitive offerings in bleach.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.