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Country Report

Bleach in

Bleach in Norway

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Concerns about the harmful effects of bleach hamper category growth

Bleach stagnated in retail current value terms in 2018, largely due to health concerns surrounding the chemicals contained in most products. These concerns particularly revolve around respiratory problems and irritation associated with the inhalation of chlorine gas.

Strong competition from other categories

Increasingly effective and environmentally-friendly products in surface care represent a key challenge to bleach in Norway. Strong demand for efficacy in surface care over the review period prompted the emergence of more effective products which have been able to replace bleach in many areas of use.

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Orkla Home & Personal Care remained the clear leader in bleach in 2018 thanks to its well-established Klorin brand. Having been present since 1955, Klorin is synonymous with bleach for many Norwegians and enjoys strong distribution via all major grocery retailers.

Extensive commoditisation behind the strong share of private label

Private label continued to command a significant share in bleach in 2018, largely thanks to virtually no competition from brand manufacturers other than Orkla and its leading Klorin brand. The general uniformity of chemical ingredients has increased commoditisation, making it harder to differentiate brands from private label offerings.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Norway?
What are the major brands in Norway?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Norway?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Norway - Category analysis

HEADLINES

PROSPECTS

Concerns about the harmful effects of bleach hamper category growth

Strong competition from other categories

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Extensive commoditisation behind the strong share of private label

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth in 2018

Environmental considerations and sustainability emerge as key trends

Orkla Home & Personal Care defends its dominant position

Convenience, efficacy and eco-friendliness drive new product development

Further growth expected over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Concerns about the harmful effects of bleach hamper category growth

Strong competition from other categories

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Extensive commoditisation behind the strong share of private label

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Norway - Category analysis

HEADLINES

PROSPECTS

Concerns about the harmful effects of bleach hamper category growth

Strong competition from other categories

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Extensive commoditisation behind the strong share of private label

CATEGORY DATA

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth in 2018

Environmental considerations and sustainability emerge as key trends

Orkla Home & Personal Care defends its dominant position

Convenience, efficacy and eco-friendliness drive new product development

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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