Rising concern amongst consumers regarding the potential health impact of bleach may negatively affect demand for bleach during the forecast period. Post-pandemic, consumers may become more focused on the long-term effects of using bleach and turn to more natural and safer solutions.
As bleach is a relatively undifferentiated product with little in the way of brand loyalty, leader Clorox is likely to continue to lose retail value share during the forecast period, even as economic conditions improve. Private label offerings from the likes of Tesco also have scope for growth in the longer term, though the private label segment enters the forecast period afflicted by the same price pressures as brands, as well as supply chain issues.
Multi-purpose cleaners will pose a significant competitive threat to bleach during the forecast period. These products benefit from being more affordable than other surface care products, as well as competing with bleach in terms of the cost effectiveness of multi-functionality.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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