Bleach experiences a surge in demand in 2020 due to its undeniably strong cleaning property in the wake of COVID-19. In fact, the Health Ministry in Malaysia sent out advice to residents that household bleach could be diluted and used to disinfect surfaces in the home.
Beyond its undeniable cleansing properties, bleach also experiences growing demand in 2020 since consumers perceive it as an economical option. Bleach benefits from presenting a cheaper alternative to home care disinfectants and multi-purpose cleaners.
The sales of bleach continue to thrive post-lockdown, as remains a reliable cleaning agent. Therefore, increased levels of demand continue to thrive throughout 2020.
Following the surge in sales in 2020, bleach is set to post negative current retail value growth in 2021 as immediate concerns surrounding the pandemic begin to dwindle. However, bleach is set to return to moderate growth throughout the remainder of the forecast period.
In the forecast period, demand will continue to be supported by bleach’s affordable and multi-functional properties. In general, bleach tends to hold low prices, and can be used to clean a multitude of surfaces such as toilets, bathrooms, floors, surfaces and kitchens, for example.
Rising concern among consumers regarding the potential health impact of bleach will likely town down the sales of bleach in the forecast period. Post-pandemic, consumers will likely become more focused on the long-term effects of using bleach, and turn to alternative natural and safer solutions.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Bleach research and analysis database.
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