Demand for bleach in Malaysia remains stable as consumers continue to opt for cost-effective household products without compromising on cleaning ability. As household bleach products for most brands often come in twin value packs, it is no surprise that sales of bleach continue to register steady growth over the years.
The rising concern of consumers especially among young adults of the potential threat of bleach to health is affecting the bleach industry gradually. With the power of social media and information sharing among this tech-savvy generation, coupled with growing environmental-friendliness evident around the world, the future of bleach is relatively bleak.
The category leader, Clorox continues to take a large share in 2018 as it is a household brand for bleach globally. The marketing and advertising campaigns launched by Clorox further build brand awareness and brand loyalty among consumers.
Bleach is a mature industry and without new innovation, it has little room to grow. Apart from boosting sales through brand exposure, there is little that can be done.
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This industry report originates from Passport, our Home Care market research database.