Bleach in Malaysia

February 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Malaysia?
  • Which are the leading brands in Bleach in Malaysia?
  • How are products distributed in Bleach in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Malaysia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Having surged in 2020, demand suffers a modest hangover during 2021
Economic uncertainty boosts demand for bleach at the expense of more expensive specialised cleaning products
Leader Clorox continues to lose value share to cheaper rivals

PROSPECTS AND OPPORTUNITIES

As economic conditions improve, a growing number of consumers will favour specialist cleaning products over bleach
With branding of little importance, price will remain the main driver of consumer choice
Rising health concerns are a potential threat to demand

CATEGORY DATA

Table 1 Sales of Bleach: Value 2016-2021 Table 2 Sales of Bleach: % Value Growth 2016-2021 Table 3 NBO Company Shares of Bleach: % Value 2017-2021 Table 4 LBN Brand Shares of Bleach: % Value 2018-2021 Table 5 Forecast Sales of Bleach: Value 2021-2026 Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 7 Households 2016-2021

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2016-2021 Table 9 Sales of Home Care by Category: % Value Growth 2016-2021 Table 10 NBO Company Shares of Home Care: % Value 2017-2021 Table 11 LBN Brand Shares of Home Care: % Value 2018-2021 Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 13 Distribution of Home Care by Format: % Value 2016-2021 Table 14 Distribution of Home Care by Format and Category: % Value 2021 Table 15 Forecast Sales of Home Care by Category: Value 2021-2026 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Bleach

Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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