Executive Summary

Feb 2019
PROSPECTS
Bleach remains as an effective cleaning agent

Demand for bleach in Malaysia remains stable as consumers continue to opt for cost-effective household products without compromising on cleaning ability. As household bleach products for most brands often come in twin value packs, it is no surprise that sales of bleach continue to register steady growth over the years.

Health awareness and environmental-friendliness on the rise

The rising concern of consumers especially among young adults of the potential threat of bleach to health is affecting the bleach industry gradually. With the power of social media and information sharing among this tech-savvy generation, coupled with growing environmental-friendliness evident around the world, the future of bleach is relatively bleak.

COMPETITIVE LANDSCAPE
International brand dominates the industry

The category leader, Clorox continues to take a large share in 2018 as it is a household brand for bleach globally. The marketing and advertising campaigns launched by Clorox further build brand awareness and brand loyalty among consumers.

Competitive pricing among brands

Bleach is a mature industry and without new innovation, it has little room to grow. Apart from boosting sales through brand exposure, there is little that can be done.

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Bleach in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in Malaysia?
  • What are the major brands in Malaysia?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in Malaysia - Category analysis

HEADLINES

PROSPECTS

Bleach remains as an effective cleaning agent
Health awareness and environmental-friendliness on the rise

COMPETITIVE LANDSCAPE

International brand dominates the industry
Competitive pricing among brands

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Room for growth in Malaysian market
Consumers seek value for money and convenience in their purchases
Procter & Gamble (M) Sdn Bhd dominates home care
Fragrance and concentration are the key drivers in new product development
Green labels expected to grow

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources