Bleach will maintain negative trends over the forecast period, in both volume and value terms. Essentially, bleach is increasingly considered as being obsolete, especially in the context of rising competition from surface care and laundry care.
The low potential for growth in bleach is well illustrated by the activity of the main brand, Ace, from Procter & Gamble. In 2022 it diversified its portfolio by expanding into other surface care products, preparing to capitalise on the fact that surface care is cannibalising sales of bleach overall.
Private label looks set to be increasingly relevant for bleach, since users of this product tend to be more price-sensitive and thus seek the cheapest options available. In addition, the increasing presence of chained modern retailers in Romania will expose a growing number of consumers private label options in bleach, which could stimulate the niche consumer audience – even if facing challenges elsewhere.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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