Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bleach in

Bleach in Romania

12 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach continues to decline

Bleach is becoming less and less common in the Romanian home care market, mostly given the competition from laundry care products, which usually come with upgraded features. Even though Romanian purchasing power is on the rise and the general economic context is becoming more favourable, the demand for bleach is declining.

There is little product diversification within bleach in Romania

Bleach has one of the lowest product diversification levels in home care. Since bleach is becoming obsolete, brand owners prefer to concentrate on other home care products, which have larger potential for growth.

Discounting will be used to try to revive sales

Discounting will be a commonly used marketing strategy within the category in the forecast period, as brand owners and retailers will resort to this measure to attract the consumers who are shying away from bleach. The products will be purchased mostly by older rural consumers as they are less aware of competitor products in the laundry care category.

COMPETITIVE LANDSCAPE

Ace is the most representative bleach brand

Procter & Gamble Distribution SRL continued to lead bleach value sales in 2017. The company accounts for the majority of the category due to the popularity of its Ace brand.

Domestic player Sano Romania SRL performs well

The category features two domestic companies, Interstar Chim SA and Sano Romania SRL. Sano Romania SRL was also the fastest-growing company in 2017, one of the few to actually register a year-on-year rise in its value share.

Innovation is scarce within bleach in Romania

There is little new product development within the category since home care brand owners are innovating in categories with larger prospects for growth. There are however some bleach products with upgraded features.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Romania?
What are the major brands in Romania?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Bleach in Romania - Category analysis

HEADLINES

PROSPECTS

Bleach continues to decline

There is little product diversification within bleach in Romania

Discounting will be used to try to revive sales

COMPETITIVE LANDSCAPE

Ace is the most representative bleach brand

Domestic player Sano Romania SRL performs well

Innovation is scarce within bleach in Romania

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Home care keeps on growing

Romanians are becoming more modern

Large multinationals dominate sales

Innovation is a key product differentiation strategy

The future is bright for the Romanian home care market

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bleach continues to decline

There is little product diversification within bleach in Romania

Discounting will be used to try to revive sales

COMPETITIVE LANDSCAPE

Ace is the most representative bleach brand

Domestic player Sano Romania SRL performs well

Innovation is scarce within bleach in Romania

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in Romania - Category analysis

HEADLINES

PROSPECTS

Bleach continues to decline

There is little product diversification within bleach in Romania

Discounting will be used to try to revive sales

COMPETITIVE LANDSCAPE

Ace is the most representative bleach brand

Domestic player Sano Romania SRL performs well

Innovation is scarce within bleach in Romania

CATEGORY DATA

Home Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Home care keeps on growing

Romanians are becoming more modern

Large multinationals dominate sales

Innovation is a key product differentiation strategy

The future is bright for the Romanian home care market

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports