Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bleach in

Bleach in Brazil

Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weak economic recovery favours volume growth of cost-conscious category bleach

Besides the role of bleach as the staple cleaning product within Brazilian households, the weak economic recovery and its underlying effects such as elevated high unemployment are causing consumers to opt for such low-end products. This combination of a steady consumption habit and lower disposable income is driving volume sales in bleach, although the category’s average unit price decreased again in 2018.

Cost benefit is the key attribute in sustaining sales

Bleach is the first product considered when surface cleanliness is the top priority for consumers, above home care disinfectants and other surface care products. The low cost, high effectiveness and versatility is a combination that makes bleach a must-have item in Brazilian households.

Innovation emerges but cost is a roadblock to increasing penetration

Scented versions of bleach such as floral bleach and bleach with lavender are slowly becoming more common on shelves alongside laundry products. However, the price might be up to 100% higher when compared with traditional chlorine bleach.

COMPETITIVE LANDSCAPE

Local players are predominant in bleach and expected to remain solid in the category

Differently from what is commonly observed in another categories, local manufactures such as Indústria Anhembi SA, Raymundo da Fonte and Química Amparo Ltda have dominant brands. Q’Boa and Candida are synonymous with chlorine-based bleach in the Southeast, whereas Brilux from Raymundo da Fonte is predominant in the Northeast.

Low differentiation allows regional players to compete

Besides the local, leading companies, there is a plethora of small players scattered across regions and different channels. The perception of low differentiation among available brands is causing a price-war among manufacturers, which are trying to attract consumers who are more likely to buy the cheaper products.

Amid growth in internet retailing, bleach is not prioritised for online sale

Home care goods in larger packaging are becoming easier to sell thanks to players with a presence in internet retailing such as Carrefour, Grupo Pão de Açúcar and Mambo, given that they can deliver heavy products to consumers’ homes. However, given the large size of bleach products, the cost of freight is typically high and the final cost of the delivery does not justify the value of convenience.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Brazil?
What are the major brands in Brazil?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Bleach in Brazil - Category analysis

HEADLINES

PROSPECTS

Weak economic recovery favours volume growth of cost-conscious category bleach

Cost benefit is the key attribute in sustaining sales

Innovation emerges but cost is a roadblock to increasing penetration

COMPETITIVE LANDSCAPE

Local players are predominant in bleach and expected to remain solid in the category

Low differentiation allows regional players to compete

Amid growth in internet retailing, bleach is not prioritised for online sale

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

High price-elasticity in home care is stretched as result of frugality

Amid rationalisation in purchasing, more added-value products gain ground

The gap between multinationals and local players shrinks

Knowledge of Brazilians’ sensorial identity is a way of adding value

The outlook is positive as faster innovation pace is linked with market maturity

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weak economic recovery favours volume growth of cost-conscious category bleach

Cost benefit is the key attribute in sustaining sales

Innovation emerges but cost is a roadblock to increasing penetration

COMPETITIVE LANDSCAPE

Local players are predominant in bleach and expected to remain solid in the category

Low differentiation allows regional players to compete

Amid growth in internet retailing, bleach is not prioritised for online sale

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in Brazil - Category analysis

HEADLINES

PROSPECTS

Weak economic recovery favours volume growth of cost-conscious category bleach

Cost benefit is the key attribute in sustaining sales

Innovation emerges but cost is a roadblock to increasing penetration

COMPETITIVE LANDSCAPE

Local players are predominant in bleach and expected to remain solid in the category

Low differentiation allows regional players to compete

Amid growth in internet retailing, bleach is not prioritised for online sale

CATEGORY DATA

Home Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

High price-elasticity in home care is stretched as result of frugality

Amid rationalisation in purchasing, more added-value products gain ground

The gap between multinationals and local players shrinks

Knowledge of Brazilians’ sensorial identity is a way of adding value

The outlook is positive as faster innovation pace is linked with market maturity

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports