The bleach category in Brazil continues to be fairly fragmented, although the four largest players accounted for more than 60% of retail value sales in 2022. Year-on-year, Química Amparo and Iplasa Indústria e Comércio presented retail value growth and increased their value shares.
As the impact of COVID-19 eases, the demand for bleach is normalising in Brazil, as consumers are less concerned about virus transmission and surface disinfection. However, bleach is a popular product in Brazilian households, so habit persistence will be a key driver of retail value and volume growth in the forecast period.
Fragrances strongly relate to consumers’ wellbeing at home, and this is definitely true in the Brazilian market. At points of sale consumers often choose home care products based on fragrances, and are positively impacted by the clean sensation derived from product fragrances.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!