The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Liquid chlorine bleach has historically been omnipresent among the home cleaning products bought by Brazilian families. The cost-savvy momentum paves the way for the continuation of this traditional format of bleach.
The number of households with pets is growing rapidly in Brazil and contributing to ongoing sales of regular liquid chlorine bleach as a must-have product for its disinfection and cleaning properties, both indoors and outdoors. Consumers often pour bleach to clean and disinfect and complement this with home care disinfectants to leave a more pleasant fragrance.
Despite the regular format dominating bleach sales, new variants continue to emerge to meet the ever-increasing consumer need for convenience. New products go beyond the existing bleach products that have, for example, floral or lavender scents, and provide new functionalities as detergents.
The regionalisation of manufacturers and their brands is related to the low differentiation across the bleach options available. The staple nature of bleach and its price-orientated component leave few opportunities for multinationals.
The lower level of attributes within bleach products underscores the distribution and availability of each brand. Private label is progressively gaining ground in bleach because of the high regionalisation of retailers.
Perhaps the most innovative product to appear in some time is from Útil Química, a southern local manufacturer. Its powder-based chlorine bleach is a novel format with Útil’s communication conveying convenience and the product’s cost benefit to entice consumers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bleach in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.