Executive Summary

Feb 2019
PROSPECTS
Slow growth due to health concerns and alternatives

Growth of bleach has been in decline due to the health threats it poses. Bleach is increasingly known to consumers as a highly hazardous chemical substance.

Households opt for private over brand labels

Over the forecast period, there continues to be an increasing proportion of value-conscious individuals who look for good deals and are satisfied with unit value and quality of private label products. This is especially prevalent for home care products that do not come into direct contact with consumers’ skin, nor are they being directly consumed into the body.

COMPETITIVE LANDSCAPE
FairPrice and Giant are top brands in bleach

FairPrice and Giant are the leading brands in bleach in Singapore. These two brands are private label that have launched their own line of bleach.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Bleach in Singapore

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Singapore market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in Singapore?
  • What are the major brands in Singapore?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in Singapore - Category analysis

HEADLINES

PROSPECTS

Slow growth due to health concerns and alternatives
Households opt for private over brand labels

COMPETITIVE LANDSCAPE

FairPrice and Giant are top brands in bleach

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Rising needs remain in mature home care market
Private label is growing in demand
Brand names that remain synonymous with associated products continue to enjoy market dominance
Fragrances and natural eElements introduced into new products
Growth continues to be driven by new product innovation and organic players

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources