While sales of bleach experienced an upturn in 2022, continued growth in retail volume and current value terms is unlikely in the forecast period. Bleach is considered an unhealthy product amongst many Singaporean consumers due to its harsh chemical nature.
Due to increases in raw materials costs and shipping/freight costs, home care products in Singapore are expected to continue to see increases in prices, especially from 2023 onwards. However, in the bleach category, prices are expected to see the opposite trend – falling instead.
Given the prevailing price consciousness when it comes to bleach, retail e-commerce transaction value is expected to increase over the forecast period in the category. Bleach products are commonly bought in large cartons, so convenience-seeking consumers may prefer to purchase bleach via retail e-commerce and have it delivered to them.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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