Bleach will register a fall in volume sales over the forecast period, as consumers increasingly shun its toxic ingredients. Bleach is also a relatively cheap product, with little potential for value-added benefits, and players prefer to concentrate on other home care products where there are higher profit margins.
Bleach is facing a long-term threat from cleaning products that perform similar functions, but are viewed as safer and kinder to the environment. As a result, consumers will continue to shift to other toilet and surface care products.
Bleach will remain a well-known and popular product among older people. For this cohort in particular, the smell of chlorine is associated with cleanliness, and is seen as an affordable way to treat various household tasks such as for toilet care, a drain opener and descaler, in addition to an all-purpose cleaning product.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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