Retail value sales of bleach will return to decline over the forecast period as the COVID-19 pandemic related threats are finally forgotten. Bleach was widely used to disinfect surfaces during the pandemic, especially by lower-income consumers.
The proportion of local brands in the bleach category will continue to grow over the forecast period. The anticipated economic uncertainty across the region due to the war in Ukraine will force consumers to look for cheaper options, giving local brands and Turkish alternatives stronger growth potential.
Over the longer-term forecast period, the gradual growth in the country’s economy will also start to support a stronger level of consumer spending power. This will enable a number of consumers to shift out of bleach and into alternative surface care products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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