Bleach sales continued to decline in 2018. Bleach used to be popular, although it is no longer regarded as an essential item in home care.
In addition, due to the increasing availability of other products such as colour safe laundry bleach and toilet liquids, many consumers are shifting to these products. As a result, bleach is becoming less popular among consumers.
Bleach is the only category in home care in which a domestic company holds the lead. A replica of the well-known Ace by The Procter & Gamble Co, As has become the best-selling brand in bleach.
The well-known Ace and Domestos brands follow the leader. Another domestic brand, Zelyoniy Chay, is present and recorded strong growth in 2018.
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This industry report originates from Passport, our Home Care market research database.