Bleach recorded healthy current value growth in 2020. It is popular with consumers as it can be used for a range of purposes.
Growth in 2020 was partly fuelled by small enterprises, such as the manufacturers of the Reset brand, which have begun to teach Cameroonian women to make bleach as a means to starting their own business. The Samglory and Emaa bleach brands are a product of this initiative.
Bleach continued to be held back in 2020 by a lack of innovation by the major brands. As their products are already used for a wide range of purposes, the leading players Colgate-Palmolive, Unilever, Henkel and Sara Lee are still reluctant to experiment, for example with different formats such as bleach gels.
Bleach is expected to become more competitive during the forecast period, fuelled by the launch of new brands. The Manco brand Chlora Super is rumoured to be arriving in Cameroon within the next two years.
During the forecast period the leading brands will continue to gain a large proportion of their sales from open markets. These remain a major distribution channel in Cameroon.
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This report originates from Passport, our Bleach research and analysis database.
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