Executive Summary

Feb 2019
PROSPECTS
Bleach will grow thanks to multifunctional use in home care

Despite the efforts of players to draw the attention of consumers to task-specific home care products, especially in surface care and toilet care, bleach continues to appeal to consumers for its versatility and favourable price positioning. Many consumers continue to mix bleach with other multipurpose detergents for cleaning tasks.

Lack of product development will impair growth

Bleach enjoys high levels of consumer awareness in Cameroon, very much like bar detergents, owing to its multifunctional properties of stain removal, disinfection, odour control and general home cleaning. This has led to manufacturers feeling it unnecessary to invest in new product development.

Bleach will post continued growth as a multipurpose product

Bleach in Cameroon is positioned for further expansion, owing to its multiple uses in the home for purposes such as cleaning surfaces, floors, bathrooms, utensils and drains, as bleach is more affordable than task-specific cleaners.

COMPETITIVE LANDSCAPE
International brands dominate dishwashing

Colgate-Palmolive Co remained the leading player in bleach in 2018, through its flagship La Croix brand, which has been the preferred brand for many years. The company benefits from a wide distribution network via supermarkets and other modern retail channels.

Open markets remain the major distribution channel

Open markets are traditionally the primary distribution channel for many consumer products in Cameroon. Bleach is no exception to the rule.

Bleach has good prospects

The growth in population, particularly of the young and urbanised, will be a major driver of sales of home care products, including bleach. Consumers are likely to seek high product quality, which will be a strong growth driver over the forecast period.

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Bleach in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in Cameroon?
  • What are the major brands in Cameroon?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in Cameroon?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in Cameroon - Category analysis

HEADLINES

PROSPECTS

Bleach will grow thanks to multifunctional use in home care
Lack of product development will impair growth
Bleach will post continued growth as a multipurpose product

COMPETITIVE LANDSCAPE

International brands dominate dishwashing
Open markets remain the major distribution channel
Bleach has good prospects

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Home care continues to show strong growth in 2018
The changing distribution landscape is positive for home care
Competitive environment is dominated by international brands
Open markets remain the major distribution channel
Home care has very good prospects

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources