Despite the efforts of players to draw the attention of consumers to task-specific home care products, especially in surface care and toilet care, bleach continues to appeal to consumers for its versatility and favourable price positioning. Many consumers continue to mix bleach with other multipurpose detergents for cleaning tasks.
Bleach enjoys high levels of consumer awareness in Cameroon, very much like bar detergents, owing to its multifunctional properties of stain removal, disinfection, odour control and general home cleaning. This has led to manufacturers feeling it unnecessary to invest in new product development.
Bleach in Cameroon is positioned for further expansion, owing to its multiple uses in the home for purposes such as cleaning surfaces, floors, bathrooms, utensils and drains, as bleach is more affordable than task-specific cleaners.
Colgate-Palmolive Co remained the leading player in bleach in 2018, through its flagship La Croix brand, which has been the preferred brand for many years. The company benefits from a wide distribution network via supermarkets and other modern retail channels.
Open markets are traditionally the primary distribution channel for many consumer products in Cameroon. Bleach is no exception to the rule.
The growth in population, particularly of the young and urbanised, will be a major driver of sales of home care products, including bleach. Consumers are likely to seek high product quality, which will be a strong growth driver over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bleach in Cameroon market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.