While bleach is predicted to experience a gradual slowing of retail volume growth rates over the forecast period as consumers shift to less aggressive solutions, overall demand will remain elevated in the United Arab Emirates as the product is considered an essential purchase and household necessity. Nevertheless, following the highs of 2020 when the pandemic first emerged, the category will continue to face competition from other home care solutions including surface care.
Bleach is likely to retain a loyal target audience in the United Arab Emirates due to established usage amongst older or lower-income consumers, its affordable price points and efficient cleaning and disinfecting properties, making it versatile enough to be used on floors and other surfaces. Furthermore, leading brand Clorox in addition to private label producers have attempted to add more premium lines through the offer of scented bleach (orange, floral).
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Understand the latest market trends and future growth opportunities for the Bleach industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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