Some consumers are concerned about the safety and lack of user-friendliness of using regular bleach products, as bleach is strongly corrosive, and may cause significant irritation to the eyes and lungs, with reddened eyes and bronchospasm. Since consumers also risk staining clothing and other fabrics, the precautions needed for safe use and health concerns deter some consumers from its use, with the potential for a shift to products in other categories, such as laundry care and surface care.
The rising demand for bleach which offers various functionalities other than simply disinfection, extending usage scenarios, has been observed. The concept of bleach is therefore also being applied to other home care products, and the demand for bleaching coloured textiles has risen to the forefront.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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