Some consumers are becoming increasingly concerned with the chlorine ingredient in conventional bleach, and worried about health and wellness when using the product. Due to these rising concerns, it is expected that consumers will increasingly switch to non-chlorine alternative products in future, causing a detrimental effect on the bleach category.
Bleach is a popular surface cleaner among price-sensitive consumers with low incomes. With hiking consumer prices and rising inflation, it is expected that lower-priced categories, such as bleach, will gain in demand across the coming years.
Consumers in Bulgaria are becoming more mindful of product safety, not just product efficacy. Bleach is perceived as old-fashioned and a chemical product that threatens health if not used in the right proportion.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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