Executive Summary

Feb 2019
PROSPECTS
Bleach suffers from competition from other products

Bleach struggled in 2018 due to product innovation in other home care categories such as surface care and toilet care. Bleach is a rather niche category in Switzerland.

Safety concerns impact bleach’s growth prospects

Consumers in Switzerland are increasingly concerned about health risks they could be exposed to when using everyday household products such as bleach. This concern gained more attention towards the end of the review period and affected bleach sales.

Bleach packaging becomes smaller

As bleach is not popular in Swiss households and no longer used in large amounts, smaller packaging is offered by manufacturers. Although 2-litre formats still exist, 1-litre bottles can be found more frequently on shelves.

COMPETITIVE LANDSCAPE
Private label leads sales

In Switzerland, the competitive landscape of bleach continued to be characterised by the high presence of private label products in 2018. Pure bleach formats face a great challenge to create value and competing with other home care solutions with added bleach.

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Bleach in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bleach in Switzerland?
  • What are the major brands in Switzerland?
  • How did bleach sales perform during the economic downturn?
  • What are the major applications of bleach in Switzerland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Bleach in Switzerland - Category analysis

HEADLINES

PROSPECTS

Bleach suffers from competition from other products
Safety concerns impact bleach’s growth prospects
Bleach packaging becomes smaller

COMPETITIVE LANDSCAPE

Private label leads sales

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care sees slow recovery
Sustainability becomes the hottest topic in Swiss home care
Private label consolidates its leading position
New product developments focus on fragrance and powerful cleaning properties
Slight current value growth of home care expected

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources