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Country Report

Bleach in

Bleach in Switzerland

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers increasingly see bleach as potentially damaging to both health and the environment

With growing consumer awareness about both health and the environment, demand for eco-friendly products continued to increase in Switzerland in 2017. Consequently, products like bleach suffered from being perceived as highly aggressive and abrasive substances which can be potentially damaging to the skin and respiratory tract as well as the environment if used too frequently.

Category also suffering from a lack of manufacturer interest and investment

In addition to suffering from being perceived by consumers as damaging to health and the environment, bleach was also impacted by a lack of interest and investment on the part of manufacturers. In fact, there were only three major brands available, namely two private label lines from Migros and Coop and one branded product (La Croix) from Colgate-Palmolive.

COMPETITIVE LANDSCAPE

Private label continues to dominate bleach

Private label continued to dominate bleach in 2017, led by Migros. However, one of the leading discounters in Switzerland, Coop, launched its Eau de Javel bleach in a new packaging format, seeking to make it more convenient for consumers.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Switzerland?
What are the major brands in Switzerland?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Switzerland - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly see bleach as potentially damaging to both health and the environment

Category also suffering from a lack of manufacturer interest and investment

COMPETITIVE LANDSCAPE

Private label continues to dominate bleach

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care remains flat in 2017

Convenience and eco-friendliness the key trends in home care

Strong private label players compete with large global manufacturers

Fragrance, design, bonus packs and eco-friendliness the main features of new product developments

Home care to remain stable over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Switzerland

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Executive Summary

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PROSPECTS

Consumers increasingly see bleach as potentially damaging to both health and the environment

Category also suffering from a lack of manufacturer interest and investment

COMPETITIVE LANDSCAPE

Private label continues to dominate bleach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Switzerland - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly see bleach as potentially damaging to both health and the environment

Category also suffering from a lack of manufacturer interest and investment

COMPETITIVE LANDSCAPE

Private label continues to dominate bleach

CATEGORY DATA

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care remains flat in 2017

Convenience and eco-friendliness the key trends in home care

Strong private label players compete with large global manufacturers

Fragrance, design, bonus packs and eco-friendliness the main features of new product developments

Home care to remain stable over the forecast period

MARKET INDICATORS

MARKET DATA

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