Bleach is unlikely to recover over the forecast period and will likely continue to suffer from its unhealthy and harmful image. Increased concerns about pollution and the environment as well as negative media coverage is expected to continue affecting the category with more consumers likely to shift towards alternative cleaning products.
Bleach is also expected to continue suffering from a lack of innovation and marketing during the forecast period, with players instead likely to focus their attention on areas of home care that offer higher profit margins. Demand is therefore expected to remain low while profits will remain small.
Private label is expected to retain the lion’s share of sales in bleach over the forecast period. Thanks to Migros and Coop’s reputation for quality, Swiss consumers are likely to see little point in trading up to branded products and thus are expected to continue opting for private label bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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