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Country Report

Bleach in

Bleach in Spain

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Affordability maintains stable demand for bleach in Spain

Bleach is considered a basic product in most Spanish households and its sales remained stable over the review period. Volume growth was once again positive in 2017, keeping the 2016 pattern, with a similar trend expected over the forecast period.

Spain has highest bleach use globally, due to trust in its disinfecting properties

Toilet/bathroom cleaning is the main usage scope for bleach in Spain, closely followed by laundry. Nevertheless, laundry bleach is increasingly suffering competition from pre-treaters, which are claimed to recover the whiteness of white clothing.

Economic improvements may cause consumers to trade up

Over the forecast period Spaniards’ average income and purchasing power are set to increase, driven by favourable economic conditions. Consequently, consumers are expected to prefer safer products such as multi-purpose cleaners and home disinfectants to traditional bleach.

COMPETITIVE LANDSCAPE

Growing purchasing power boosts brands’ performance

The bleach competitive landscape is well consolidated, and a few main brands stand out in an environment otherwise dominated by private label products. Henkel Ibérica’s first position is due to its strong presence in this category with two references: Neutrex – the most sold brand in the country – and Conejo.

Private label loses terrain but remains strong

In 2017 private label products’ value was down on previous years, during the peak of economic crisis (2008-2013). Over the review period private label achieved a high level of acceptance thanks to an ability to maintain interest among consumers by continuously introducing new bleach references, such as bleach with detergent, products specifically for laundry or the toilet, and bleach with different aromas.

Eco trends question bleach usage

As a consequence of spreading green lifestyle in Spain, there is increasing general awareness of the potential dangerous effects on human health and the environment by the usage of chemical products for the disinfection of the home. As a result manufacturers have invested in brand content strategies to clarify myths and doubts regarding the use of bleach.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Spain?
What are the major brands in Spain?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Spain - Category analysis

HEADLINES

PROSPECTS

Affordability maintains stable demand for bleach in Spain

Spain has highest bleach use globally, due to trust in its disinfecting properties

Economic improvements may cause consumers to trade up

COMPETITIVE LANDSCAPE

Growing purchasing power boosts brands’ performance

Private label loses terrain but remains strong

Eco trends question bleach usage

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Affordability maintains stable demand for bleach in Spain

Spain has highest bleach use globally, due to trust in its disinfecting properties

Economic improvements may cause consumers to trade up

COMPETITIVE LANDSCAPE

Growing purchasing power boosts brands’ performance

Private label loses terrain but remains strong

Eco trends question bleach usage

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Spain - Category analysis

HEADLINES

PROSPECTS

Affordability maintains stable demand for bleach in Spain

Spain has highest bleach use globally, due to trust in its disinfecting properties

Economic improvements may cause consumers to trade up

COMPETITIVE LANDSCAPE

Growing purchasing power boosts brands’ performance

Private label loses terrain but remains strong

Eco trends question bleach usage

CATEGORY DATA

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

MARKET DATA

SOURCES

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