Bleach is projected to see modest growth in retail volume terms over the forecast period, with it being likely to remain popular among price sensitive consumers thanks to its low pricing and efficacy. However, with price being the key selling point this makes it hard for players to maintain profit margins, especially during periods of high inflation when production costs are rising.
Private label is likely to win further share over the forecast period, thereby cementing its dominant position in bleach. Despite Henkel’s Neutrex brand leading the way, it is expected that in the forecast period, private label will continue to erode its share.
Bleach tends to be mainly used in Spain for its disinfecting properties, which is particularly pertinent due to the prevalence of bacteria that arises from the country’s mild climate conditions. Spaniards have traditionally used bleach to disinfect their entire homes, including floors, kitchens, bathrooms, particularly the toilet area, in addition to using it to effectively whiten laundry.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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