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Learn moreFeb 2021
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The decline in bleach was arrested by the outbreak of Coronavirus (COVID-19) in France in 2020. Bleach was perceived to offer resistance to the virus, as an effective virucidal, provided users took precautions, not least in terms of dilution, to safeguard their health and safety.
The perception of bleach as a suitable and effective solution to sanitisation in the home was supported by the media attention surrounding usage and effectiveness in hospitals, retirement/care homes, schools and other institutions. Bleach is reported to have seen triple-digit sales spikes in the early weeks of the lockdown, although the pace of growth depended on the retail channel.
The production of bleach in France saw dynamic growth as manufacturers tried to keep pace with demand during and beyond the March-May lockdown. For example, the French company Etablissements Pintaud doubled the production of its Bec brand as disinfectants moved to centre stage, and to cope with the spike in household and institutional demand during COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.