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Country Report

Bleach in

Bleach in France

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal

The decline in bleach was arrested by the outbreak of Coronavirus (COVID-19) in France in 2020. Bleach was perceived to offer resistance to the virus, as an effective virucidal, provided users took precautions, not least in terms of dilution, to safeguard their health and safety.

High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product

The perception of bleach as a suitable and effective solution to sanitisation in the home was supported by the media attention surrounding usage and effectiveness in hospitals, retirement/care homes, schools and other institutions. Bleach is reported to have seen triple-digit sales spikes in the early weeks of the lockdown, although the pace of growth depended on the retail channel.

Manufacturers dramatically increase production to tap into spike in demand for bleach

The production of bleach in France saw dynamic growth as manufacturers tried to keep pace with demand during and beyond the March-May lockdown. For example, the French company Etablissements Pintaud doubled the production of its Bec brand as disinfectants moved to centre stage, and to cope with the spike in household and institutional demand during COVID-19.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in France?
What are the major brands in France?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal

High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product

Manufacturers dramatically increase production to tap into spike in demand for bleach

RECOVERY AND OPPORTUNITIES

Bleach set to resume its downward spiral as the key pandemic growth driver fades

Bleach is expected to retain a household presence due to COVID-19 stockpiling and usage as a complementary disinfectant

Bleach retains traditional image as a public health ally to French consumers to offer some resistance to more natural and safer alternatives

CATEGORY DATA

Table 1 Sales of Bleach: Value 2015-2020
Table 2 Sales of Bleach: % Value Growth 2015-2020
Table 3 NBO Company Shares of Bleach: % Value 2016-2020
Table 4 LBN Brand Shares of Bleach: % Value 2017-2020
Table 5 Forecast Sales of Bleach: Value 2020-2025
Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Bleach in France

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal

High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product

Manufacturers dramatically increase production to tap into spike in demand for bleach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal

High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product

Manufacturers dramatically increase production to tap into spike in demand for bleach

RECOVERY AND OPPORTUNITIES

Bleach set to resume its downward spiral as the key pandemic growth driver fades

Bleach is expected to retain a household presence due to COVID-19 stockpiling and usage as a complementary disinfectant

Bleach retains traditional image as a public health ally to French consumers to offer some resistance to more natural and safer alternatives

CATEGORY DATA

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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