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Country Report

Bleach in

Bleach in France

12 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negative image to persist

Bleach’s popularity continued to wane in France, evident with another year of declining value sales in 2017. Bleach is likely to continue to carry a negative image with an unhealthy perception among households.

Manufacturers set to gradually integrate alternatives

In response to the changing consumption patterns of the French relating to bleach, key manufacturers are potentially going to move away from this category or diversify their product lines with alternative products. There is no known or projected legislative ban or restriction which could potentially further limit bleach locally; manufacturers may therefore attempt to curb the decline or smoothen the transition by highlighting the dosage and precautions necessary to avoid health as well as other hazards that bleach represents.

COMPETITIVE LANDSCAPE

Colgate-Palmolive retains leadership amid structural decline

Despite an ongoing structural decline in the demand for bleach, leading manufacturer Colgate-Palmolive sustained its position primarily due to its historical presence. The company has also been making efforts to communicate, innovate and adapt its packaging for bleach to maintain a positive image among French households.

Other players move away from bleach

All key players witnessed declining sales for their respective bleach offers in 2017; this confirms the general disinterest and rejection among French households. Except for Colgate-Palmolive, which continues to try to support the category, other players appear to be moving away from bleach.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in France?
What are the major brands in France?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in France - Category analysis

HEADLINES

PROSPECTS

Negative image to persist

Manufacturers set to gradually integrate alternatives

COMPETITIVE LANDSCAPE

Colgate-Palmolive retains leadership amid structural decline

Other players move away from bleach

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to suffer from overpromotion and changing trends

Green trends and premiumisation mitigate value erosion

Henkel widens its share value and retains overall leadership

Innovative packaging as a differential advantage for value creation

Both value and volume set to decline over forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negative image to persist

Manufacturers set to gradually integrate alternatives

COMPETITIVE LANDSCAPE

Colgate-Palmolive retains leadership amid structural decline

Other players move away from bleach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in France - Category analysis

HEADLINES

PROSPECTS

Negative image to persist

Manufacturers set to gradually integrate alternatives

COMPETITIVE LANDSCAPE

Colgate-Palmolive retains leadership amid structural decline

Other players move away from bleach

CATEGORY DATA

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to suffer from overpromotion and changing trends

Green trends and premiumisation mitigate value erosion

Henkel widens its share value and retains overall leadership

Innovative packaging as a differential advantage for value creation

Both value and volume set to decline over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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