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Country Report

Bleach in

Bleach in France

14 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness fears impede demand

The demand for chlorine-based bleach, which is the most important product offer in listings, continues to slide. Caution and warnings about the toxicity and polluting quotient of traditional bleach products are regularly published by various media.

Emergence of chlorine-free alternatives

Traditional chlorine-based bleach is used for various applications which include cleaning, disinfecting, stain-removing, whitening, and deodorising. Various alternatives with similar or even better effectiveness are widely available, including multi-purpose cleaners, alcohol-based disinfectants and loose ingredients (black soap, white vinegar, sodium bicarbonate, or essential oils).

COMPETITIVE LANDSCAPE

Sanytol’s non-chlorine disinfectant indirectly appropriates value

Various home care products, which are positioned and marketed as chlorine-free and claimed to serve the purpose of disinfecting surfaces from bacteria, were launched during 2017-2018 by Idéal SA under its lead brand name, Sanytol. Sanytol’s rising sales have indirectly begun to appropriate some value away from bleach.

Brands marketing bleach with oxygenated process capture growth

Henkel’s Eau Écarlate and other brands which market oxygenated/phosphonate bleaching products still managed to capture some value progression in 2018. Consumers do not consider these as posing health and wellness risks.

Other players divest away from bleach

Other players are divesting away from traditional chlorine-based bleach and gradually moving towards alternatives. Apart from Colgate-Palmolive, which is working closely with AFISE to reassure consumers and work on the communicative aspects of its product line, other players are reducing their focus on conventional bleach.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in France?
What are the major brands in France?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in France - Category analysis

HEADLINES

PROSPECTS

Health and wellness fears impede demand

Emergence of chlorine-free alternatives

COMPETITIVE LANDSCAPE

Sanytol’s non-chlorine disinfectant indirectly appropriates value

Brands marketing bleach with oxygenated process capture growth

Other players divest away from bleach

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

Home care value still depleting in 2018

Evolving consumption patterns limit demand

Green players outperform conventional ones

Innovations fail to add expected value

Maturity and changing paradigms expected

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness fears impede demand

Emergence of chlorine-free alternatives

COMPETITIVE LANDSCAPE

Sanytol’s non-chlorine disinfectant indirectly appropriates value

Brands marketing bleach with oxygenated process capture growth

Other players divest away from bleach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in France - Category analysis

HEADLINES

PROSPECTS

Health and wellness fears impede demand

Emergence of chlorine-free alternatives

COMPETITIVE LANDSCAPE

Sanytol’s non-chlorine disinfectant indirectly appropriates value

Brands marketing bleach with oxygenated process capture growth

Other players divest away from bleach

CATEGORY DATA

Home Care in France - Industry Overview

EXECUTIVE SUMMARY

Home care value still depleting in 2018

Evolving consumption patterns limit demand

Green players outperform conventional ones

Innovations fail to add expected value

Maturity and changing paradigms expected

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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