Volume sales of bleach are projected to tip back into positive territory in 2024 and then increase at a modest but steady pace over the rest of the forecast period. The fact that this product type is both cheap and extremely versatile will ensure it remains a popular choice among lower-income households.
With inflation set to remain high for some time and mounting concern that widespread political unrest will impact negatively on the growth prospects of the Peruvian economy, more consumers are expected to gravitate towards cheaper brands and private label products within bleach over the forecast period. The further expansion of major grocery retailers chains across the country should also help to strengthen private label penetration.
In addition to maturity, competition from other home care categories will temper the expansion of bleach over the forecast period. Most notably, demand will be hampered by the growing popularity of multi-purpose cleaners, which like bleach products are relatively inexpensive, widely available and suitable for many different household cleaning tasks.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!