Bleach faces an uncertain future with its commodity nature making it hard for players to add value, and thus the category struggles to attract investment. Growing private label penetration is also likely to be a barrier to the entry of new players as retailers tend to give priority shelf space to their private label lines.
The enhanced cleaning habits that were adopted during the COVID-19 pandemic will likely be maintained by many consumers in the longer term. Households are likely to continue prioritising cleanliness and hygiene due to lingering health concerns.
The overriding challenge for bleach are health and sustainability concerns. Bleach use is considered potentially harmful for the environment as well as being a potential threat to personal health.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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