After consumer interest peaked in this category in 2020 and for part of 2021, forecast period growth rates are set to slow. However, the category will maintain a positive growth trend, as the product is accessible while its low prices will make it a more attractive substitute for other surface cleaners that have higher prices.
Magia Blanca will continue leading the category as the most robust player in terms of investment and brand recognition. Although the brand is investing more resources in its surface care and spot and stain remover products, its brand in the bleach category is well positioned among consumers and benefits from important brand recognition and a robust strategy to maintain leadership.
Among the younger generations, bleach is perceived to be old-fashioned and also harmful to the environment. As a result, bleach is facing an increasing threat from cleaning products that perform similar functions but which are viewed as safer.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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