Bleach faces rising challenges over the forecast period, not least because the products is increasingly out of step with rising consumer preference for less aggressive home care products. The growth in domestically produced home care products will further damage sales of bleach, with companies like Spodriba AS offering affordable alternatives in toilet care and surface care that are perceived to be less harmful to health and the environment.
Bleach is an extremely basic product, and there are limited ways in which a manufacture can add value. Sustaining growth over the forecast period is therefore likely to come from re-educating consumers about the product and raising awareness of the versatility of the product.
Bleach is usually used by elderly consumers who are not always aware of other, more novel types of cleaning products. Younger generations, on the contrary, show a growing interest in cleaning products that are free from harsh chemicals that are harmful to human health and the environment, in line with growing health and environmental awareness.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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