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Country Report

Bleach in

Bleach in Latvia

Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and environmental concerns have negative impact on sales

Bleach is expected to perform poorly over the forecast period, continuing the performance seen over the review period. The consumer base for bleach will likely continue to shrink as younger and middle-aged consumers gravitate towards more advanced home care cleaning products for targeted use, such as toilet liquids, spot and stain removers and floor cleaners, which are perceived to be more effective and convenient.

Availability of affordable alternatives impacts sales of bleach

The significant development of domestically produced home care products has also had a negative impact on bleach, with companies such as Spodriba offering affordable alternative cleaning products that are less harmful to health and the environment. LJ Pro SIA does offer its Ecover brand of chlorine-free bleach, but it is significantly more expensive than standard bleach and as such remains a niche player in the category.

Lack of innovation leads to decline in volume sales

There is little room for innovation within bleach and as such price remains the key consideration for consumers. Given the already affordable price of bleach there is little scope for development, especially given the aforementioned concerns.

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Procter & Gamble has maintained its dominant position in bleach with its Ace brand. The brand entered Latvia in the late 1990s and thanks to intensive advertising it has become the most frequently bought bleach.

Lack of investment as demand for bleach falls

The competitive landscape has stagnated for bleach in Latvia with declining sales resulting in a lack of investment in the category. Although some niche players such as Ecover have introduced non-chlorine bleach its high price has limited interest in these products.

Domestos sees growth

Although bleach has struggled for growth Domestos managed to record healthy growth in 2018 with it being ranked second. Domestos is a well-known and trusted brand and also offers a variety of products in toilet care such as toilet liquids and rim blocks.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Latvia?
What are the major brands in Latvia?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Latvia - Category analysis

HEADLINES

PROSPECTS

Health and environmental concerns have negative impact on sales

Availability of affordable alternatives impacts sales of bleach

Lack of innovation leads to decline in volume sales

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Lack of investment as demand for bleach falls

Domestos sees growth

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from improving economy

Convenience, health and the environment important to consumers

International players dominate but lose share to local companies

Hypermarkets and non-grocery specialists on the rise

Home care set to grow as consumers shift to convenient and green products

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and environmental concerns have negative impact on sales

Availability of affordable alternatives impacts sales of bleach

Lack of innovation leads to decline in volume sales

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Lack of investment as demand for bleach falls

Domestos sees growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Latvia - Category analysis

HEADLINES

PROSPECTS

Health and environmental concerns have negative impact on sales

Availability of affordable alternatives impacts sales of bleach

Lack of innovation leads to decline in volume sales

COMPETITIVE LANDSCAPE

Long-standing presence of Ace brand ensures its strong lead

Lack of investment as demand for bleach falls

Domestos sees growth

CATEGORY DATA

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from improving economy

Convenience, health and the environment important to consumers

International players dominate but lose share to local companies

Hypermarkets and non-grocery specialists on the rise

Home care set to grow as consumers shift to convenient and green products

MARKET INDICATORS

MARKET DATA

SOURCES

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