The outbreak of COVID-19 in Latvia resulted in heightened volume and value growth for bleach compared to 2019, with volume growth moving from negative results in 2019 to positive growth. Stockpiling of bleach started during the lockdown period, with consumers spending more time at home seeking to protect themselves from the virus.
Media stories and press released during 2020 further boosted sales of bleach in Latvia. The press featured recommendations on the use of bleach for cleaning baths and toilets, with the aim of protecting consumers against the virus.
New players' presence is not expected across the forecast period, with the existing strong position of current brands, like ACE, continuing to lead sales. As such, the competitive landscape is set to remain stagnated, with declining demand resulting in a lack of investment in the category.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Bleach research and analysis database.
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