While price hikes resulting from inflationary pressures should ensure bleach posts reasonably solid growth in current value sales over the forecast period, the category is expected to contract consistently in volume terms. Demand will continue to be subdued as concerns about the health hazards of bleach and its negative impact on the environment lead consumers to migrate to alternatives perceived to be safer and more sustainable, not only other types of home care products – particularly surface care items – but also home-made concoctions prepared using common cooking ingredients and milder cleaning agents such as hydrogen peroxide.
Although health and environmental concerns will have a negative impact on the performance of bleach as a whole over the forecast period, they should help to strengthen interest in products with a more natural and sustainable image within the category. Examples include Officina Naturae’s laundry bleach product, which has a vegan formula, and Sodasan Ecological Bleach.
With high inflation set to continue driving up unit prices and eroding purchasing power among Slovenians in the short-to-medium term, private label products are expected to make value share gains in bleach over the forecast period. Private label penetration should also be strengthened by improvements in quality standards and the further expansion of major grocery retailers, particularly discounters chains.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!