The anticipated increase in purchasing power is expected to continue to dampen the demand for bleach, with consumers looking to substitute it with more specialised home care products. The perception of bleach as an aggressive product containing toxic chemicals will also see consumers move away from the category.
The competitive environment within bleach is expected to remain stable over the forecast period. Ace is set to remain top-of-mind.
Supermarkets and hypermarkets are predicted to remain the key channels for bleach during the forecast period. This is largely because they focus on the mass market, offering a variety of brands in the economy segment and private label.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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