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Country Report

Bleach in

Bleach in Estonia

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Short term increase in current value terms

In 2017, bleach recorded the strongest growth of the review period, which was because of the increased incomes of consumers. Bleach is used in washing machines with detergents to whiten clothes in Estonia.

Long term stagnation for bleach

Bleach is set to record only marginal growth at constant 2017 prices over the forecast period, as consumers shift towards less-strong chemicals. Ecological and natural products are more appealing to consumers.

No new product developments

Bleach is a mature, stable category with no new product developments expected. As the leading companies are not investing in innovation, significant growth is unlikely to be achieved.

COMPETITIVE LANDSCAPE

International company leading

Procter & Gamble led bleach in 2017 with its brand Ace. The most popular product is the scented bleach Ace Lemon, with Ace (non-scented) being ranked second.

Domestic company providing competition

Mayeri Industries increased its value share of bleach in 2017 with its Liilia brand, which is sold in powder form in 200g and 500g packages and is aimed at bleaching clothes. The brand also offers a detergent powder with the same name, helping customers to recognise the brand as a washing additive.

Competitive environment not expected to change

Going forward, no new brand is expected to overtake the leading brands over the forecast period. Although some importers are trying to bring new products to the market, it is not easy to achieve wide availability in all retail channels.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Estonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Estonia?
What are the major brands in Estonia?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Estonia - Category analysis

HEADLINES

PROSPECTS

Short term increase in current value terms

Long term stagnation for bleach

No new product developments

COMPETITIVE LANDSCAPE

International company leading

Domestic company providing competition

Competitive environment not expected to change

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Home care in Estonia continues to record growth alongside the overall economy

Booming real estate market supports current value growth of home care products

Domestic manufacturer continues growing

Large retail chains offering internet orders

Environmentally friendly and natural products expected to record growth

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Short term increase in current value terms

Long term stagnation for bleach

No new product developments

COMPETITIVE LANDSCAPE

International company leading

Domestic company providing competition

Competitive environment not expected to change

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Estonia - Category analysis

HEADLINES

PROSPECTS

Short term increase in current value terms

Long term stagnation for bleach

No new product developments

COMPETITIVE LANDSCAPE

International company leading

Domestic company providing competition

Competitive environment not expected to change

CATEGORY DATA

Home Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Home care in Estonia continues to record growth alongside the overall economy

Booming real estate market supports current value growth of home care products

Domestic manufacturer continues growing

Large retail chains offering internet orders

Environmentally friendly and natural products expected to record growth

MARKET INDICATORS

MARKET DATA

SOURCES

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