Over the forecast period, bleach will see both current value and volume decline. Bleach is expected to continue to lose its consumer base and be cannibalised by new, improved and specialised surface care products and brands.
Aside from providing a potent surface care disinfectant, bleach was once widely used for bleaching clothes. However, as modern-day clothes are made from much more delicate fabrics, it is not recommended to bleach such items.
Bleach distribution is expected to stay mostly the same over the duration of the forecast period. This is because older consumers mostly purchase bleach, and the main trend within retailing is modernisation which is unlikely to impact this age segment.
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Understand the latest market trends and future growth opportunities for the Bleach industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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