Bleach has seen a pronounced downtrend since 2014, which shifted in 2020 at the onset of the pandemic. Millennials prefer to use surface-specific cleaners as they perceive them as better performers.
Bleach is an extremely basic product, mainly consisting of water and sodium hypochlorite. As the outlook for bleach is now more positive compared to pre-pandemic forecasts, it offers opportunities for new brands and informal producers to start offering their own bleach options.
Gel bleach is perceived to be as effective as liquid bleach in disinfection. However, the more traditional liquid format has a better outlook due to its versatility, as it can be used for all types of surfaces, including floors, bathrooms and kitchen countertops.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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