Together with home disinfectants, sales of bleach soared in 2020 due to the eruption of Covid-21. During the first weeks of home seclusion, people stockpiled bleach in their homes, as it is the most popular disinfectant in Argentina.
Clorox Argentina SA is the absolute leader of the category in Argentina, with its very popular Ayudín brand. Although Ayudín also sells spot and stain removers, home care wipes and toilet care products, the brand is strongly associated with bleach.
Bleach is traditionally a very popular cleaning agent and disinfectant for consumers, especially during periods of economic hardship. It is currently present in more than 90% of Argentinean houses.
Before COVID-19 changed people’s priorities, the outlook for bleach was clearly negative in Argentina. In 2019, sales of bleach fell for the fifth year in a row.
Production of bleach is relatively simple. It basically contains water and sodium hypochlorite.
Many consumers find bleach’s smell unpleasant. Together with odour, the main constraint for bleach’s further development is the risk of spoiling users’ clothes through even minimal spillage.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Bleach research and analysis database.
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