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Country Report

Bleach in

Bleach in Mexico

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Scented bleach comes to the fore

In Mexico, it is very common to find different types of bleach with different aromas. These scented products gained importance towards the end of the review period as consumers increasingly want products that can clean easily and well but which also have pleasant scents that appeal to their senses.

Specialised products a growing trend

Specialised home care products are becoming a growing trend in Mexico and brands such as Cloralex now offer different types of bleach for different purposes. These include bleach for pets, bleach for bathrooms, bleach in gel format and liquid bleach.

Gel bleach increasingly the preference of Mexicans

Bleach in gel format is gaining popularity and consumers can find these products in hypermarkets, supermarkets and even convenience stores in many parts of the country. The Clorox brand offers bleach in three different fragrances in gel format: original, flower magic and fresh mint.

COMPETITIVE LANDSCAPE

Industrias AlEn maintains its leading position in the category

Industrias AlEn SA de CV remains the strongest manufacturer in bleach and this is due to the popularity of its flagship brand Cloralex. In second place is Clorox de México with its eponymous brand Clorox, although the brand’s value share is far lower than that of Cloralex.

Industrias AlEn rails against gender stereotypes in social responsible marketing campaigns

March 2018 saw the category leader Industrias AlEn launch a promotional campaign against gender stereotypes. On 8 March the manufacturer introduced a social media advertising campaign using the hashtag #HazTuParte (#DoYourPart) in an effort to combat the prevailing opinion in Mexico that housework is an activity exclusively for women.

New products continue to be launched in the category

Industrias AlEn, the leader in the category, expanded the range of products offered under its Cloralex brand in 2018 with the introduction of the new Cloralex El Rendidor Gel. The product consists of the regular chlorine bleach, but in a gel format.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Mexico?
What are the major brands in Mexico?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Mexico - Category analysis

HEADLINES

PROSPECTS

Scented bleach comes to the fore

Specialised products a growing trend

Gel bleach increasingly the preference of Mexicans

COMPETITIVE LANDSCAPE

Industrias AlEn maintains its leading position in the category

Industrias AlEn rails against gender stereotypes in social responsible marketing campaigns

New products continue to be launched in the category

CATEGORY DATA

Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care continues to register positive growth trends

Promotional activities support sales growth across the category

The rise of e-commerce remains a major, growing trend

Relaunches of existing products and the introduction of new products remain key

Home care is expected to continue registering positive growth

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bleach in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

Scented bleach comes to the fore

Specialised products a growing trend

Gel bleach increasingly the preference of Mexicans

COMPETITIVE LANDSCAPE

Industrias AlEn maintains its leading position in the category

Industrias AlEn rails against gender stereotypes in social responsible marketing campaigns

New products continue to be launched in the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Mexico - Category analysis

HEADLINES

PROSPECTS

Scented bleach comes to the fore

Specialised products a growing trend

Gel bleach increasingly the preference of Mexicans

COMPETITIVE LANDSCAPE

Industrias AlEn maintains its leading position in the category

Industrias AlEn rails against gender stereotypes in social responsible marketing campaigns

New products continue to be launched in the category

CATEGORY DATA

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care continues to register positive growth trends

Promotional activities support sales growth across the category

The rise of e-commerce remains a major, growing trend

Relaunches of existing products and the introduction of new products remain key

Home care is expected to continue registering positive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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