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Country Report

Bleach in

Bleach in Mexico

13 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Scented bleach products are here to stay

Consumers shifted from being more affected by the visual to the sensory in many home care categories, and bleach was no exception. Although the main reason for purchasing a bleach product continued to be disinfection in general, there was a strong proliferation of bleach products with fragrances, something that was totally absent a few years ago in bleach in Mexico.

Public health campaigns foster the use of chlorine for disinfection

With the start of the hot season in Mexico, which increases the incidence of gastrointestinal disease caused by bacteria that appear in some products for human consumption, public health agencies launched programmes to educate consumers to use chlorine for disinfection. For instance, one programme consisted of informing the public about the correct way to disinfect utensils, water containers, fruits, vegetables and water.

COMPETITIVE LANDSCAPE

Private label will continue expanding in the next five years

In 2016 private label’s value share declined slightly after Great Value disappeared from the marketplace. However, the other competitors such as Chedraui, HCF, Precíssimo and Soriana accounted for solid retail value sales.

The leading players maintain strong marketing campaigns

Industrias AIEn has a strong communication strategy for Cloralex involving the Mexican Association of Epidemiology approving its classic product and recognising that it eliminates virus and bacteria and prevents the spread of AH1N1, Zika and Dengue, among other diseases. This campaign became permanent and appeared on its product labels.

Industrias AlEn continues leveraging its investments in social responsibility

With its slogan “for a cleaner and more sustainable world”, Industrias AlEn continued to invest in social responsibility initiatives. They even innovated in the product itself, buying recycled PET bottles and fabricating its own chlorine bottles out of them.

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Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Mexico?
What are the major brands in Mexico?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Mexico - Category analysis

HEADLINES

PROSPECTS

Scented bleach products are here to stay

Public health campaigns foster the use of chlorine for disinfection

COMPETITIVE LANDSCAPE

Private label will continue expanding in the next five years

The leading players maintain strong marketing campaigns

Industrias AlEn continues leveraging its investments in social responsibility

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care has better year than expected

Frequent promotions attract Mexican consumers

Domestic manufacturers almost reach multinational manufacturers

New products help mature categories

Home care is expected to continue growing over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

Scented bleach products are here to stay

Public health campaigns foster the use of chlorine for disinfection

COMPETITIVE LANDSCAPE

Private label will continue expanding in the next five years

The leading players maintain strong marketing campaigns

Industrias AlEn continues leveraging its investments in social responsibility

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Mexico - Category analysis

HEADLINES

PROSPECTS

Scented bleach products are here to stay

Public health campaigns foster the use of chlorine for disinfection

COMPETITIVE LANDSCAPE

Private label will continue expanding in the next five years

The leading players maintain strong marketing campaigns

Industrias AlEn continues leveraging its investments in social responsibility

CATEGORY DATA

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care has better year than expected

Frequent promotions attract Mexican consumers

Domestic manufacturers almost reach multinational manufacturers

New products help mature categories

Home care is expected to continue growing over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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