Bleach is predicted to record low stable, yet unexceptional retail volume growth over the forecast period. The product will continue to offer greater affordability and accessibility to lower-income or price-sensitive consumers who value the multifunctionality that it offers in the home for both cleaning and sanitising.
Manufacturers of bleach are well aware of the increasing competition from alternative surface cleaners, with some of them even producing the latter themselves. One of the major disadvantages of bleach is its pungent aroma and the dangers of damaging items from spillages.
Given Mexicans’ enduring hygiene concerns, the leading players in bleach, Cloralex and Clorox, will continue to make use of their websites and social media platforms in order to advise consumers on how to disinfect different various parts of the home, to eliminate viruses. For example, Cloralex presents a number of tutorials on its website, under headings such as Disinfect and Sanitise, Hard Surface Cleaning and Basics of Laundry.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!