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Learn moreFeb 2021
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Bleach recorded strong retail volume growth in 2019 as consumers valued its flexibility and low prices. Bleach can be used to disinfect many surfaces within the home, as well as being used in laundry care.
The main players in bleach ran campaigns emphasising the importance of hygiene and sanitation during the COVID-19 pandemic and reinforcing that their products were there to help consumers and institutions achieve these important goals. Industrias AlEn supported its Cloralex brand, for example, by discussing “The big family of disinfection.
Perhaps unsurprisingly, given the nature of bleach as a household sanitation product, players continued to innovate with new launches during the pandemic. Clorox de México, for example, launched a new formula for its bleach in a gel format in three different aromas of floral, fresh mint and original in an effort to combat the image of bleach as having a pungent smell.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.