Bleach in Ecuador

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Ecuador?
  • Which are the leading brands in Bleach in Ecuador?
  • How are products distributed in Bleach in Ecuador?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Ecuador - Category analysis

KEY DATA FINDINGS

Bleach use decreases as COVID-19 concerns subside
Informal bleach hampers category performance
Channel distribution normalises as consumers switch back to pre-pandemic shopping habits
Informal bleach will hinder sales performance in the forecast period
Affordable brands will remain the best performers
Low product differentiation is problematic even for leading brands
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027

Home Care in Ecuador - Industry Overview

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 7 Households 2017-2022
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bleach

Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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