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Bleach in Croatia

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Bleach industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Croatia?
  • Which are the leading brands in Bleach in Croatia?
  • How are products distributed in Bleach in Croatia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts sales of bleach as consumers seek to sanitise their home
Traditional usage of bleach as multi-purpose cleaning and disinfecting product
Domestos retains dominance of bleach as established and trusted brand

RECOVERY AND OPPORTUNITIES

Bleach anticipated to portray undynamic performance in the forecast period
Younger consumers generally moving away from bleach due to environmental concerns
Strong perception of chlorine as effective ingredient will continue to attract older generations

CATEGORY DATA

Table 1 Sales of Bleach: Value 2015-2020 Table 2 Sales of Bleach: % Value Growth 2015-2020 Table 3 NBO Company Shares of Bleach: % Value 2016-2020 Table 4 LBN Brand Shares of Bleach: % Value 2017-2020 Table 5 Forecast Sales of Bleach: Value 2020-2025 Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025

Home Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 13 Distribution of Home Care by Format: % Value 2015-2020 Table 14 Distribution of Home Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Home Care by Category: Value 2020-2025 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.

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