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Country Report

Bleach in

Bleach in Egypt

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Egyptians still perceive bleach as the perfect cleaning product

Bleach is bought and used by many consumers in most households of different income levels for almost all cleaning purposes, for laundry care, bathroom cleaning, floor cleaning, kitchen cleaning, or disinfecting. All bleach brands like Clorox, Clorel, and Clorita available in Egypt are locally manufactured brands offering reasonable unit prices and good quality, boosting popularity.

Clorox: the popular brand name that is synonymous with bleach

Egyptian Household Cleaning Products Co’s Clorox brand was the top player in bleach in Egypt since 1986. The company has very strong production and aggressive marketing and distribution strategies which made Clorox widely available.

Unbranded products pose a real threat in bleach

A recent phenomenon witnessed in bleach in Egypt is the wide range of unbranded bleach products sold at much cheaper prices than branded and private label products. These unbranded products are mainly sold in low-income areas where consumer awareness is limited.

COMPETITIVE LANDSCAPE

Egyptian Household Cleaning Products Co leads in bleach

Egyptian Household Cleaning Products Co continued to dominate bleach sales in 2017. Present for 31 years, the company was the first to provide bleach in Egypt.

Competition expected between local players’ brands

Clorel and Clorita are two local bleach brands currently available in Egypt, ranking second and third respectively in 2017. Alexandria Detergents & Chemicals Co SAE (Clorel) has been in the country since 2002 manufacturing Clorel locally with decent quality and good packaging and in different formats like regular, scented and oxygenated.

Many retailers offer private label bleach in Egypt

In 2017, bleach witnessed a major marketing challenge in the availability of private label through many distribution channels. Although a relatively new concept in Egypt, private label performed well and is expected to perform even better in the future, due to changing consumer purchasing behaviour.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Egypt?
What are the major brands in Egypt?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptians still perceive bleach as the perfect cleaning product

Clorox: the popular brand name that is synonymous with bleach

Unbranded products pose a real threat in bleach

COMPETITIVE LANDSCAPE

Egyptian Household Cleaning Products Co leads in bleach

Competition expected between local players’ brands

Many retailers offer private label bleach in Egypt

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care in Egypt recovers after a remarkable shake-up

Consumers in Egypt switch to basic home care products

International players continue to dominate home care in Egypt

New product developments in home care are limited to local brands

Weak growth is expected for home care categories in the forecast period in Egypt

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Egyptians still perceive bleach as the perfect cleaning product

Clorox: the popular brand name that is synonymous with bleach

Unbranded products pose a real threat in bleach

COMPETITIVE LANDSCAPE

Egyptian Household Cleaning Products Co leads in bleach

Competition expected between local players’ brands

Many retailers offer private label bleach in Egypt

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bleach in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptians still perceive bleach as the perfect cleaning product

Clorox: the popular brand name that is synonymous with bleach

Unbranded products pose a real threat in bleach

COMPETITIVE LANDSCAPE

Egyptian Household Cleaning Products Co leads in bleach

Competition expected between local players’ brands

Many retailers offer private label bleach in Egypt

CATEGORY DATA

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care in Egypt recovers after a remarkable shake-up

Consumers in Egypt switch to basic home care products

International players continue to dominate home care in Egypt

New product developments in home care are limited to local brands

Weak growth is expected for home care categories in the forecast period in Egypt

MARKET INDICATORS

MARKET DATA

SOURCES

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