Bleach is used frequently by typical households on laundry, such as white linens, and to periodically disinfect bathrooms, among other household cleaning and disinfectant tasks. In addition population growth and a rising number of households are set to see bleach register a moderate, but steady increase in retail volume and value (constant 2022 prices) sales through the forecast period.
E-commerce’s contribution to retail value sales of bleach remained very marginal in the review period. Bleach products were readily available in all grocery retailers, from small local grocers to hypermarkets.
Inflation and rising raw material costs are expected to continue to exert upward pressure on unit prices in the forecast period. Bleach is also a relatively inexpensive product, with low profit margins, and there is little room for manoeuvre.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
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