Even though retail value sales of bleach sharply declined in 2021, they remained higher than in 2019, driven mainly by price increases. Bleach came to prominence in 2020 with it being a Canada Health-approved product for combatting COVID-19.
The US-based player Clorox Co retained its lead in 2021, accounting for almost half of all value sales of bleach. The US-based company has held this title historically, as the brand has strong acceptance and credibility across bleach users in the country.
E-commerce witnessed the most dynamic growth in bleach sales in 2021. This was due to a general shift towards online shopping in the country, and retailers offering additional click-and-collect options across the country.
Bleach is projected to see a decline in growth in retail volume terms in the forecast period due to consumers opting for other home care disinfectants that are less chemical-based and have multi-purpose properties. Overall, many of the consumers who opted for bleach during the COVID-19 pandemic will opt for more gentle surface care products in the forecast period.
Apart from the availability of substitute cleaning products, the chemicals present in bleach is also expected to deter many consumers from using it in the forecast period. There is increased awareness regarding the public health concerns raised by environmental agencies, which is expected to lead to more health-conscious Canadians moving away from bleach in the longer term.
Environmentally-concerned consumers are increasingly showing an inclination to switch from chemical-based products in their daily cleaning activities to greener alternatives. Consumers are being persuaded to move away from products such as chlorine bleach which not only pollute the environment but which can also trigger allergies.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Bleach industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).See All of Our Definitions
This report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page